Luxury Travel Content Creator

Bebeestoryteller; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading storytelling company in Cape Town is seeking a Lead Travel Storyteller to craft compelling narratives and mentor a team of writers. The ideal candidate should have 3-5 years of experience in content writing, particularly in luxury travel, with strong storytelling and SEO skills. Responsibilities include producing high-quality content across multiple platforms and guiding junior staff in skill development. This role offers opportunities to blend culture, nature, and impactful storytelling in breathtaking African travel experiences.

Qualifications

• 3-5 years of experience in travel, lifestyle, or conservation content writing.
• Expertise in storytelling and maintaining a consistent brand voice.
• Strong knowledge of SEO and content performance tools.

Responsibilities

• Produce high-quality, original, and engaging content.
• Elevate brand voice across various platforms.
• Mentor and guide junior writers.

Skills

Storytelling

Content writing

SEO knowledge

Mentoring

Time management

Education

Bachelor's degree in Journalism, Communications, Literature

Tools

Content performance tools

Job description

Lead Travel Storyteller

We're redefining travel storytelling by blending culture, nature, and impact into every itinerary and campaign. Craft compelling narratives that bring Africa's most breathtaking travel experiences to life as a lead storyteller. Mentor a team of writers, lead cross-functional collaborations, and set high editorial standards across digital and print channels.

Responsibilities

• Minimum 3-5 years experience in content writing or editorial roles with a focus on luxury travel.
• Elevate the brand voice across web, email, blog, social media, and print content.
• Produce high-quality, original, and engaging content optimised for SEO and geo-targeting.
• Collaborate with design, CRM, and marketing teams to deliver cohesive, cross-platform campaigns.
• Mentor and guide junior writers, offering feedback and skill development support.
• Streamline editorial workflows and ensure content is consistently aligned with brand standards.
• Leverage AI-assisted tools and performance data to improve content impact and efficiency.

About You / Qualifications

• Bachelor's degree in Journalism, Communications, Literature, or similar field.
• 3-5 years of experience in travel, lifestyle, or conservation content writing.
• Expertise in storytelling, editing, and maintaining a consistent brand voice.
• Strong knowledge of SEO and content performance tools.
• Experience leading or mentoring content teams in fast-paced environments.
• Passion for Africa, sustainability, and impactful storytelling.
• Highly organized with the ability to manage multiple priorities and deadlines.