Influencer Marketing And Social Media Assistant

Ghd; Johannesburg; On-site; ZAR 250 000 - 350 000; Full time

Job summary

A renowned beauty brand is seeking a creative Influencer Marketing & Social Media Assistant in Johannesburg, South Africa. The ideal candidate will have 1-2 years of experience in social media and influencer marketing, a passion for the beauty industry, and strong communication skills. Responsibilities include managing influencer partnerships, developing engaging social media content, and assisting in PR initiatives. Join a dynamic team focused on creating memorable brand experiences.

Qualifications

• 1-2 years of experience in social media, influencer marketing, PR, or a related role.
• Strong understanding of social media platforms, trends, and analytics tools.
• Creative mindset with basic content creation skills (e.g., photography, video editing).

Responsibilities

• Identify, recruit, and manage influencer partnerships.
• Develop and execute content calendars across platforms.
• Assist in implementing PR strategies and media coverage.
• Support the planning and execution of events.

Skills

Social media management

Influencer marketing

Communication skills

Content creation

Event coordination

Analytical skills

Organizational skills

Basic budget management

Education

Relevant marketing qualification (diploma or degree preferred)

Job description

WHO ARE WE?

Iconic British brand ghd is a global leader in high-end professional hair styling tools and the UK's number one recommended styling brand.

Loved by stylists and consumers, loved by the press, and loved by the people that work for the brand!

Merging science and innovation, with luxury beauty and style; ghd pioneers new technologies and beautiful designs to create the most technically advanced hair tools in the world.

Developed by leading scientists in the dedicated ghd Research and Development laboratory in Cambridge, ghd tools deliver safer heat styling for hair and have become an essential part of the daily lives of professional hair stylists and consumers globally.

A trusted and loved brand, ghd sells 2 million stylers every year and 5 iconic ghd products are sold every minute.

The award-winning ghd tools are used by , stylists around the world and sold in 30+ countries and more than 45, premium salons.

Renowned for game-changing innovation and superior performance, at ghd we are on a mission to transform lives with the power of a good hair day!

ABOUT THIS ROLE

We're looking for a creative and digitally savvy Influencer Marketing & Social Media Assistant to join our dynamic marketing team.

This role is key in driving ghd's brand presence through influencer partnerships, engaging social media content, and strong community connections.

Reporting directly to the Head of Digital and Marketing, you'll support the execution of influencer marketing strategies, manage social media platforms, and assist in PR and event initiatives—all while ensuring ghd maintains its premium positioning in the beauty industry.

With a 'digital-first' mindset, you'll help us grow brand awareness, engagement, and loyalty among consumers and professionals in South Africa, aligned with global brand strategies.

ROLE & KEY RESPONSIBILITIES

INFLUENCER MARKETING & RELATIONSHIP MANAGEMENT

• Identify, recruit, and manage influencer partnerships to amplify brand reach.
• Coordinate influencer campaigns, from briefing to execution and performance tracking with KPIs.
• Foster strong relationships with existing influencers and scout emerging talent aligned with ghd's brand values.
• Monitor influencer content for brand alignment and engagement impact.

SOCIAL MEDIA MANAGEMENT

• Develop and execute content calendars across platforms (Instagram, Facebook, TikTok, YouTube, etc.).
• Create, curate, and post engaging, high-quality content that reflects ghd's brand identity.
• Day-to-day community management—responding to comments, messages, and engaging with followers.
• Analyse social media metrics, KPIs and prepare reports with insights and recommendations to improve performance.

PR & MEDIA SUPPORT

• Assist in implementing PR strategies to secure media coverage in key beauty, fashion, and lifestyle outlets.
• Build and maintain relationships with media contacts and assist with press releases and media kit distribution.
• Support in organizing media events, influencer gatherings, and brand activations.

EVENT PLANNING ASSISTANCE

• Support the planning and execution of events, including product launches, influencer events, and trade shows.
• Coordinate logistics, supplier briefings, and on-site event support.

MARKETING SUPPORT

• Assist with general marketing activities, including POS creation and distribution.
• Collaborate with the sales team on in-salon marketing requests.
• Conduct competitor analysis to identify trends and opportunities in the professional hair and beauty space.

KEY SKILLS & EXPERIENCE

• 1–2 years of experience in social media, influencer marketing, PR, or a related role.
• A relevant marketing qualification (diploma or degree preferred).
• Strong understanding of social media platforms, trends, and analytics tools.
• Excellent communication, writing, and interpersonal skills.
• Creative mindset with basic content creation skills (e.g., photography, video editing, Canva, Photoshop).
• Strong organizational skills with the ability to multitask and meet deadlines.
• Event coordination experience is a plus.
• Passion for the beauty industry and an eye for aesthetic detail.
• Basic budget management and ROI tracking knowledge.

VALUES

• Collaborative –WEact as One Team with aligned focus and priorities.
• Creative –WEdeliver unforgettable brand and product experiences that delight.
• Courageous –WEare bold, and we move fast to do what matters most.
• Connected –WEput consumers and professionals at the heart of everything we do.
• Committed –WEact as accountable owners, responsible for creating a positive impact on business, people and the planet.