Influencer Marketing and Social Media Assistant

ghd; City of Johannesburg Metropolitan Municipality; On-site; ZAR 300 000 - 400 000; Full time

Job summary

A leading beauty brand in South Africa seeks a creative and digitally savvy Influencer Marketing & Social Media Assistant. This role will drive brand presence through influencer partnerships and engaging social media content. You will manage social media platforms, develop content calendars, and assist in PR initiatives—all while maintaining the brand's premium positioning in the beauty industry. Ideal candidates will have a marketing qualification and 1–2 years of relevant experience in social media and influencer marketing.

Qualifications

• 1–2 years of experience in social media, influencer marketing, PR, or a related role.
• Strong understanding of social media platforms, trends, and analytics tools.
• Passion for the beauty industry and an eye for aesthetic detail.

Responsibilities

• Identify, recruit, and manage influencer partnerships to amplify brand reach.
• Develop and execute content calendars across platforms like Instagram and TikTok.
• Assist in implementing PR strategies to secure media coverage.

Skills

Social media management

Influencer partnerships

Content creation

Communication skills

Analytical skills

Education

Marketing diploma or degree

Tools

Canva

Photoshop

Job description

WHO ARE WE?

Iconic British brand ghd is a global leader in high-end professional hair styling tools and the UK’s number one recommended styling brand. Loved by stylists and consumers, loved by the press, and loved by the people that work for the brand!

Merging science and innovation, with luxury beauty and style; ghd pioneers new technologies and beautiful designs to create the most technically advanced hair tools in the world. Developed by leading scientists in the dedicated ghd Research and Development laboratory in Cambridge, ghd tools deliver safer heat styling for hair and have become an essential part of the daily lives of professional hair stylists and consumers globally.

A trusted and loved brand, ghd sells 2 million stylers every year and 5 iconic ghd products are sold every minute. The award‑winning ghd tools are used by 120,000 stylists around the world and sold in 30+ countries and more than 45,000 premium salons.

Renowned for game‑changing innovation and superior performance, at ghd we are on a mission to transform lives with the power of a good hair day!

ABOUT THIS ROLE

We’re looking for a creative and digitally savvy Influencer Marketing & Social Media Assistant to join our dynamic marketing team. This role is key in driving ghd’s brand presence through influencer partnerships, engaging social media content, and strong community connections. Reporting directly to the Head of Digital and Marketing, you’ll support the execution of influencer marketing strategies, manage social media platforms, and assist in PR and event initiatives—all while ensuring ghd maintains its premium positioning in the beauty industry.

With a ‘digital‑first’ mindset, you’ll help us grow brand awareness, engagement, and loyalty among consumers and professionals in South Africa, aligned with global brand strategies.

REQUIREMENTS

ROLE & KEY RESPONSIBILITIES

INFLUENCER MARKETING & RELATIONSHIP MANAGEMENT

• Identify, recruit, and manage influencer partnerships to amplify brand reach.
• Coordinate influencer campaigns, from briefing to execution and performance tracking with KPIs.
• Foster strong relationships with existing influencers and scout emerging talent aligned with ghd’s brand values.
• Monitor influencer content for brand alignment and engagement impact.

SOCIAL MEDIA MANAGEMENT

• Develop and execute content calendars across platforms (Instagram, Facebook, TikTok, YouTube, etc.).
• Create, curate, and post engaging, high‑quality content that reflects ghd’s brand identity.
• Day‑to‑day community management—responding to comments, messages, and engaging with followers.
• Analyse social media metrics, KPIs and prepare reports with insights and recommendations to improve performance.

PR & MEDIA SUPPORT

• Assist in implementing PR strategies to secure media coverage in key beauty, fashion, and lifestyle outlets.
• Build and maintain relationships with media contacts and assist with press releases and media kit distribution.
• Support in organizing media events, influencer gatherings, and brand activations.

EVENT PLANNING ASSISTANCE

• Support the planning and execution of events, including product launches, influencer events, and trade shows.
• Coordinate logistics, supplier briefings, and on‑site event support.

MARKETING SUPPORT

• Assist with general marketing activities, including POS creation and distribution.
• Collaborate with the sales team on in‑salon marketing requests.
• Conduct competitor analysis to identify trends and opportunities in the professional hair and beauty space.

KEY SKILLS & EXPERIENCE

• 1–2 years of experience in social media, influencer marketing, PR, or a related role.
• A relevant marketing qualification (diploma or degree preferred).
• Strong understanding of social media platforms, trends, and analytics tools.
• Excellent communication, writing, and interpersonal skills.
• Creative mindset with basic content creation skills (e.g., photography, video editing, Canva, Photoshop).
• Strong organizational skills with the ability to multitask and meet deadlines.
• Event coordination experience is a plus.
• Passion for the beauty industry and an eye for aesthetic detail.
• Basic budget management and ROI tracking knowledge.

VALUES

We at ghd are proudly committed to our five core Company Values and aim to attract and retain employees who truly live and breathe these in everyday life at ghd.

Collaborative – WE act as One Team with aligned focus and priorities.

Creative – WE deliver unforgettable brand and product experiences that delight.

Courageous – WE are bold, and we move fast to do what matters most.

Connected – WE put consumers and professionals at the heart of everything we do.

Committed – WE act as accountable owners, responsible for creating a positive impact on business, people and the planet.