HubSpot Marketing Operations Manager

HelloKindred; Remote; ZAR 200 000 - 300 000; Full time

Job summary

A staffing solutions company in Johannesburg is seeking a Marketing Operations Manager to oversee the HubSpot automation platform. This role is crucial in enhancing marketing activities, maintaining workflows, supporting campaign execution, and ensuring data accuracy. The ideal candidate will have hands-on experience with marketing automation systems like HubSpot, an analytical mindset, and excellent communication skills to collaborate across departments. This position primarily works remotely with a contract duration of 3-6 months.

Qualifications

• Hands-on experience with marketing automation systems, preferably HubSpot.
• Strong analytical ability to extract insights from data.
• Technical proficiency in CRM management and workflow design.

Responsibilities

• Manage and optimize HubSpot for marketing team needs.
• Design and refine automated campaigns for customer engagement.
• Administer integration between HubSpot and other MarTech tools.
• Develop lead scoring models for prioritization.
• Create dashboards and reports for key performance metrics.

Skills

Marketing automation systems (HubSpot preferred)

Analytical mindset

Excellent communication skills

Project management

Data privacy compliance

Tools

HubSpot

Job description

• Compensation: ZAR 35000 - ZAR 50000 - monthly

Company Description

Who is HelloKindred?

HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid.

Our vision is to make work accessible and people’s lives better. We do this by disrupting traditional employment barriers –connecting ambitious talent to flexible opportunities with trusted brands.

Job Description

Anticipated Contract End Date/Length: 3-6 months
Work set up: 100% remote, must work GMT day (will also consider IN-based candidatesbut would need to work the GMT or Eastern Time Zone day)

Our client, a leader in the Information Technology and Digital Solutions industry, is looking for a Marketing Operations (MarOps) Manager, responsible for overseeing all aspects of the HubSpot automation platform. This is a key role in driving efficiency across marketing activities, with a primary focus on maintaining CRM workflows, supporting campaign execution, and ensuring data accuracy and integrity. The role also serves as the first point of contact for HubSpot-related queries, supporting lead management, performance reporting, and the ongoing enhancement and future upgrades of the Marketing Operations function.

What you will do:

• Manage and optimize all elements of HubSpot serving the requirements of the various Marketing members,
• Design, build, and refine automated campaigns and workflows, ensuring timely and tailored customer engagement.
• Administer integrations between HubSpot and other MarTech tools, enabling seamless data exchange and accurate campaign attribution.
• Develop and implement lead scoring models for effective prioritization and handoff to sales.
• Track and analyze funnel performance, identifying bottlenecks and opportunities for operational improvements.
• Create dashboards and reports for the different management levels of the business providing actionable insights on key KPIs: CAC, conversion rates, lead volume, and campaign ROI.
• Stay updated on best practices and new HubSpot features, training team members and fostering adoption.
• Ensure all CRM and marketing automation processes comply with data privacy laws (GDPR, CCPA) and company standards.
• Collaborate cross-functionally with sales, content, and leadership to align operations with business objectives.
• Develop and maintain SOPs and documentation related to marketing operations and HubSpot utilization.

Qualifications

• Successful candidate must be able to work the GMT day, with overlap with global stakeholders.
• Hands‑on experience with marketing automation systems (HubSpot preferred).
• Analytical mindset with strong ability to extract insights from data and optimize based on findings.
• Technical proficiency in CRM management, automation setup, workflow design, and database hygiene.
• Excellent communication skills for translating technical concepts to non‑technical audiences and cross‑departmental collaboration.
• Experience with data privacy compliance within marketing systems.
• Familiarity with campaign attribution, lead management, and relevant KPIs for B2B organizations.
• Ability to manage projects, develop scalable processes, and execute multiple initiatives independently.
• HubSpot certifications and continuous learning (HubSpot Academy).

Additional Information

Candidates must be legally authorized to live and work in the country the position is based in, without requiring sponsorship.

We appreciate your interest in this opportunity. Please note only applicants selected for an interview will be contacted.

HelloKindred is proud to be an equal opportunity employer, committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity/expression, sexual orientation, national origin, disability, age, or veteran status.