HR Administrator

Red Carnation Hotels; Umhlanga Rocks; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A luxury hotel group in Umhlanga Rocks is seeking a Social Media Manager to enhance their social media presence. The successful candidate will be responsible for content creation, managing social media platforms, and executing strategies aligned with overall marketing goals. Strong creativity and communication skills are essential for engaging with followers and responding effectively. Previous experience in social media management is advantageous, and familiarity with tools like Hootsuite is required.

Qualifications

• Must be familiar with various social media platforms and their features.
• Ability to create engaging text, images, and videos.
• Understanding social media analytics tools.

Responsibilities

• Create engaging social content by shooting and editing video and photo content.
• Plan and arrange internal and external shoots.
• Manage influencer requests and UGC content.
• Assist in reporting key social media statistics.

Skills

Knowledge of Social Media Platforms

Content Creation

Analytics

Communication Skills

Creativity

Organisational Skills

Customer Service Skills

Knowledge of Trends

Experience in Social Media Management

Tools

Hootsuite

Stackla

Job description

Job Summary

As the South African Social Media Manager you will be responsible for the assistance of the general social media department. You will help execute our overall global social media strategy through organisation and scheduling of social content, content creation within our hotels, and helping to develop creative ideas to grow our social channels.

Minimum Requirements

• Knowledge of Social Media Platforms: Candidates should be familiar with various social media platforms such as Facebook, Twitter, Instagram, LinkedIn, TikTok, etc., including their features and best practices.
• Content Creation: Ability to create engaging content suitable for different social media platforms, including text, images, and videos.
• Analytics: Understanding of social media analytics tools to track and analyse the performance of social media campaigns and make data-driven decisions.
• Communication Skills: Strong written and verbal communication skills are essential for interacting with followers, responding to comments and messages, and conveying the brand's message effectively.
• Creativity: The ability to come up with innovative ideas for social media campaigns and content that can help the brand stand out.
• Organisational Skills: Must be able to manage multiple platforms, schedules, and campaigns simultaneously, so good organisational skills are crucial.
• Customer Service Skills: Being able to handle customer enquiries, feedback, and complaints in a professional and timely manner.
• Knowledge of Trends: Keeping up-to-date with the latest trends and developments in social media marketing and incorporating them into strategies where relevant.
• Experience: Previous experience in social media management or digital marketing can be advantageous.
• Key Attributes: The ability to generate engaging content ideas and think outside the box when it comes to social media, adapt to changes quickly and efficiently, understand social media analytics to measure the success of campaigns and make data‑driven decisions, engage with followers and convey the brand’s message, develop and execute social media strategies aligned with the overall marketing goals of the organization, ensure all content published on social media platforms is of high quality and error‑free, put the needs and preferences of the target audience at the forefront of social media efforts, manage multiple social media platforms, schedules, and campaigns while meeting deadlines, and collaborate with other members of the sales and marketing team and other departments to ensure cohesive messaging and brand consistency across all channels.

Key Responsibilities

• Social content creation: Shooting video and photo content on iPhone within our South African-based hotels, editing reels and selecting images for content creation preparation.
• Planning and arranging any internal and external shoots, ensuring enough editing scheduling and listening: Writing captions in the RCH tone of voice and using Hoot suite to schedule daily content for all global properties and monitor and respond to brand mentions across all channels, for the Head of Social Media to approve.
• UGC management: Using Stackla to moderate all property widgets and ensure up to date, as well as managing rights to UGC content.
• Influencer management: Working closely with the Head of Social Media to invite and approve any influencer or talent requests, either through Instagram or our influencer management tool.
• Social assistance: Working closely with the Head of Social Media to create assets and copy for paid social media posts when required (SA).
• Reporting assistance: Working closely with the Head of Social Media to pull key statistics and figures for monthly hotel social media reports when required.
• Social trends: Analysing key social media trends and ensuring our content plans align where appropriate.
• Global monthly calls: Joining a monthly global call with the rest of the Global Social Team to update other team members on monthly social activity and upcoming plans.