How To Effectively Plan Your Social Media Campaigns

Content360; Randburg; On-site; ZAR 30 000 - 60 000; Full time

Job summary

An established industry player is seeking a Social Media Manager to lead innovative campaigns that engage audiences and drive results. This role involves planning and executing social media strategies while assessing performance metrics to optimize future initiatives. You'll collaborate with creative teams to develop compelling content and manage campaigns across various platforms. If you're passionate about social media and eager to make an impact, this opportunity is perfect for you!

Benefits

Flexible working hours

Health insurance

Professional development opportunities

Remote work options

Qualifications

• Experience in developing and executing social media strategies.
• Strong analytical skills to assess campaign performance.

Responsibilities

• Plan and execute social media campaigns from start to finish.
• Assess performance and gather ideas for new campaigns.

Skills

Social Media Management

Campaign Planning

Performance Assessment

Creative Content Development

Education

Bachelor's Degree in Marketing

Certification in Social Media Marketing

Tools

Sprout Social

Hootsuite

Job description

Social media campaigns are never as simple as they seem.

They involve many steps, and businesses often struggle to organize and execute them effectively.

• Interpreting results
• Tying projects back to business goals

Managing these tasks can be daunting and overwhelming.

Having a clear game plan is essential before diving into campaign execution.

This guide provides a step-by-step approach to running social media campaigns from start to finish.

Below, we focus on Step #1: breaking down the basics of your campaigns.

Step #1

Break down the fundamentals of your campaign planning.

Steps #2 to #5

These include preparing content and creatives, managing across channels, assessing performance, and gathering new ideas.

Watch the accompanying video for more insights.

Final Steps

• Step #4 – Assess campaign performance
• Step #5 – Gather ideas for new campaigns

Do you have a strategy for planning successful social media campaigns?

If planning remains a challenge, contact us for assistance.

For more information, visit: Sprout Social Guide