Head of Growth Marketing

nedbank; Johannesburg; On-site; ZAR 500 000 - 600 000; Full time

Job summary

A leading financial institution seeks a Head of Growth Marketing to transform its marketing into a growth engine. The role involves driving digital acquisition, improving conversion rates, and ensuring marketing efficiency across banking portfolios. The ideal candidate has extensive experience in digital performance marketing and leading cross-functional teams. Strong analytical skills and proficiency in marketing technologies are essential for this pivotal position focused on customer engagement and retention.

Qualifications

• 10+ years of experience in marketing, with 5+ years in growth marketing leadership.
• Expertise in performance marketing and marketing automation.
• Strong analytical and technical proficiency in data and marketing tech.

Responsibilities

• Define and execute growth marketing strategies across banking portfolios.
• Manage acquisition campaigns to drive cost-efficient growth.
• Drive a test-and-learn culture to optimize marketing impact.

Skills

Strategic growth architecture

Data analysis and creativity

Digital marketing performance

Leading cross-functional teams

Education

Professional Qualifications/Honour’s Degree

Master’s Degree

Tools

GA4

Salesforce

Adobe

HubSpot

Meta Ads Manager

Google Ads

DV360

Job description

Position

Head of Growth Marketing

Lead the Growth Revolution at Nedbank

This is not a maintenance role—it’s a mandate to transform marketing into a true growth engine. You’ll tackle exciting challenges: scaling digital acquisition in a competitive market, closing conversion gaps across the funnel, and embedding a test-and-learn culture where experimentation drives measurable impact. Your KPIs will reflect this ambition—year‑on‑year customer acquisition growth, improved conversion rates, reduced cost per acquisition, and stronger customer engagement through retention and cross‑product adoption. You’ll also champion marketing efficiency, ensuring every rand spent delivers ROI and contributes to revenue.

We’re looking for a strategic growth architect—someone who thrives on complexity, sees data, creativity, and technology as equal partners, and can lead a team to innovate at scale. If you’re energized by building frameworks, influencing stakeholders, and turning insights into action, this is your opportunity to shape the future of marketing at Nedbank.

Why Join?

You’ll define how growth science and digital performance become the heartbeat of our brand. This is your chance to build a future‑fit marketing ecosystem and create customer experiences that empower financial growth in a digital‑first world. You’ll play a pivotal role in shaping how customers experience financial empowerment while driving innovation and measurable impact across the business.

Job Purpose

The Head of Growth Marketing is a performance‑driven leader responsible for driving digital growth across Nedbank’s Personal and Private banking portfolios, with a key focus on customer acquisition, engagement, retention, and product‑market fit.

This role blends the art and science of modern marketing — bringing together product, data, and technology to create a measurable impact on revenue and brand equity. The incumbent will lead a team of specialised Product Marketing Portfolio Leads and Digital Performance Experts, ensuring full‑funnel growth strategies are effectively executed across all portfolios.

Job Responsibilities

• Define and execute the integrated growth marketing strategy across all retail and business banking portfolios (Lending, Beyond Banking, Transactional & Savings/Investments).
• Partner with Heads of Segment Marketing and Product teams to ensure clear product‑market fit and seamless go‑to‑market delivery.
• Lead a data‑informed experimentation culture — continuously testing, learning, and optimizing for impact.
• Drive digital sales enablement, ensuring marketing becomes a critical revenue engine for the business.

Full‑Funnel Performance & Optimization

• Own end‑to‑end funnel performance: from awareness to conversion and retention.
• Manage acquisition campaigns across paid, owned, and earned channels to drive cost‑efficient customer growth.
• Partner with data analytics and martech teams to track, attribute, and optimise marketing ROI.
• Drive the growth of unique visitors, quality leads, and conversion rates across key digital assets (web, app, CRM, paid media).
• Oversee marketing automation, CRM lifecycle strategies, and personalisation to enhance engagement.
• Oversee Product Marketing Portfolio Leads, ensuring differentiated positioning, value propositions, and go‑to‑market plans per portfolio.
• Champion cross‑functional collaboration between marketing, product, digital, and distribution teams to align strategies and KPIs.
• Translate customer insights and behavioural data into actionable growth opportunities.

Martech, Data, and Digital Innovation

• Partner with Technology and Data teams to leverage advanced analytics, AI, and automation for precision marketing.
• Define the roadmap for marketing technology integration, ensuring tools support personalisation, automation, and attribution.
• Ensure digital marketing channels operate efficiently, with clear measurement frameworks and dashboards.
• Lead, inspire, and mentor a team of senior marketing specialists and digital growth experts.
• Build a high‑performance, agile, and experimental culture where insights drive decisions.
• Encourage continuous learning, digital up‑skilling, and collaboration across teams.

Essential Qualifications - NQF Level

• Professional Qualifications/Honour’s Degree
• Master’s Degree

Preferred Qualification

• Bachelor’s degree in Marketing, Business, or a related field (Master’s or MBA preferred).

Minimum Experience Level

• 10+ years of experience in marketing, with at least 5 years in digital performance or growth marketing leadership within banking, fintech, or e‑commerce.
• Proven track record of scaling digital marketing programmes that drive measurable business outcomes.
• Expertise in performance marketing (search, social, programmatic), CRO (conversion rate optimisation), and marketing automation.
• Strong analytical and technical proficiency — comfortable working with data, attribution models, and marketing tech stacks (e.g., GA4, Salesforce, Adobe, HubSpot, Meta Ads Manager, Google Ads, DV360).
• Demonstrated success in leading cross‑functional teams and influencing senior stakeholders.

Preferred Experience

• Experience working with or within global financial services or leading fintechs.
• Exposure to agile marketing or growth‑hacking methodologies.

Technical / Professional Knowledge

• Capacity planning
• Change management
• Communication Strategies
• Diversity management
• Employee training/development
• Organisational behaviour theory
• Principles of project management
• Strategic planning
• Talent management

Disclaimer

Preference will be given to candidates from underrepresented groups.

Please contact the Nedbank Recruiting Team at [phone].

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Nedbank Ltd Reg No 1951/000009/06. Authorised financial services and registered credit provider (NCRCP16).

For assistance please contact the Nedbank Recruiting Team at [phone].