Head of Growth & Casino Operations

The Legends Agency; Remote; ZAR 400 000 - 500 000; Full time

Job summary

A leading online casino platform is seeking a Head of Growth & Casino Operations to drive user growth, retention, and revenue. This senior role involves managing affiliate relationships, enhancing player retention, and leading growth strategies across multiple channels. The ideal candidate has at least 3 years of experience in iGaming or crypto gambling and a proven record in user acquisition and retention. Strong leadership skills and the ability to work independently in a fast-paced environment are essential.

Qualifications

• 3+ years in iGaming, crypto casinos, or online gambling platforms.
• Proven success in user acquisition and retention initiatives.
• Fluent English is required, with strong communication skills.

Responsibilities

• Drive user growth, retention, and revenue.
• Lead growth strategy across various channels.
• Manage and mentor cross-functional teams.

Skills

User acquisition

Affiliate marketing

Data-driven mindset

Leadership

Communication

Web3 knowledge

Remote work capability

Job description

About the job Head of Growth & Casino Operations

Head of Growth & Casino Operations

Drive user growth, retention, and revenue for a cutting-edge crypto casino platform

About Our Client

Our client is a fast-scaling, crypto-first online casino and slots platform redefining the future of Web3 gaming. With innovation, transparency, and user experience at the core, they are building a global hub for crypto gambling enthusiasts. With dedicated resources across design, support, and marketing, this is a high-impact opportunity to shape the platform's growth strategy and be rewarded for performance.

The Role: Head of Growth & Casino Operations

This senior leadership role is responsible for growing the platform's user base, enhancing player retention, managing affiliate relationships and launching high-impact promotions. You'll lead a team, own the growth strategy, and be held accountable for commercial performance, including Net Gaming Revenue (NGR), first-time depositors, and lifetime value.

Key Responsibilities

• Minimum 3 years experience in a growth or operations role within iGaming or crypto gambling
• Lead growth strategy across SEO, paid channels, crypto communities, and influencer marketing
• Design and manage player retention programs, loyalty systems, and VIP experiences
• Grow and optimise affiliate partnerships, including negotiation and performance tracking
• Deliver engaging campaigns, jackpots, and tournaments to increase engagement
• Track key metrics, including MAU, FTD, NGR, and retention, to guide decision-making
• Manage and mentor cross-functional teams in marketing, design, and support
• Operate autonomously with strategic ownership of growth and revenue

About You

• 3+ years in iGaming, crypto casinos, or related online gambling platforms
• Proven success in affiliate marketing, user acquisition, and retention initiatives
• Strong Web3 and crypto payment knowledge, including user behaviour and channels
• Network of affiliates, influencers, or media partners in the crypto gambling space
• Comfortable working remotely and independently in a fast-paced environment
• Data-driven mindset with a focus on commercial KPIs
• Clear communicator with leadership experience
• Fluent English (other languages a plus)
• Must be available to work UK hours, Monday to Friday
• Clear, neutral accent preferred for client and affiliate interactions