Head of Growth & Casino Operations

The Legends Agency; Cape Town; Remote; ZAR 400,000 - 500,000; Full time

Job summary

A leading crypto casino platform in South Africa seeks a Head of Growth & Casino Operations. The ideal candidate will lead user growth initiatives, manage affiliate relationships, and oversee commercial performance while working remotely. Applicants should have at least 3 years of experience in the iGaming industry and a proven track record in user acquisition and affiliate marketing. This position requires strong leadership and a data-driven approach. Competitive salary between R50 000-R70 000 available.

Qualifications

• 3+ years in iGaming, crypto casinos, or related online gambling platforms.
• Proven success in affiliate marketing, user acquisition, and retention initiatives.
• Fluent English with clear communication skills.

Responsibilities

• Grow the platform's user base and enhance player retention.
• Lead growth strategy across SEO and paid channels.
• Deliver campaigns to increase engagement and manage cross-functional teams.

Skills

Growth strategy

Affiliate marketing

User acquisition

Crypto payment knowledge

Data-driven mindset

Leadership experience

Job description

Head of Growth & Casino Operations

Drive user growth, retention, and revenue for a cutting-edge crypto casino platform

Remote South Africa | R50 000-R70 000 | UK Hours | iGaming Industry

About Our Client

Our client is a fast-scaling, crypto-first online casino and slots platform redefining the future of Web3 gaming. With innovation, transparency, and user experience at the core, they are building a global hub for crypto gambling enthusiasts. With dedicated resources across design, support, and marketing, this is a high-impact opportunity to shape the platform\'s growth strategy and be rewarded for performance.

The Role

This senior leadership role is responsible for growing the platform\'s user base, enhancing player retention, managing affiliate relationships, and launching high-impact promotions. You\'ll lead a team, own the growth strategy, and be held accountable for commercial performance, including Net Gaming Revenue (NGR), first-time depositors, and lifetime value.

Key Responsibilities

• Minimum 3 years experience in a growth or operations role within iGaming or crypto gambling
• Lead growth strategy across SEO, paid channels, crypto communities, and influencer marketing
• Design and manage player retention programs, loyalty systems, and VIP experiences
• Grow and optimise affiliate partnerships, including negotiation and performance tracking
• Deliver engaging campaigns, jackpots, and tournaments to increase engagement
• Track key metrics, including MAU, FTD, NGR, and retention, to guide decision-making
• Manage and mentor cross-functional teams in marketing, design, and support
• Operate autonomously with strategic ownership of growth and revenue

About You

• 3+ years in iGaming, crypto casinos, or related online gambling platforms
• Proven success in affiliate marketing, user acquisition, and retention initiatives
• Strong Web3 and crypto payment knowledge, including user behaviour and channels
• Network of affiliates, influencers, or media partners in the crypto gambling space
• Comfortable working remotely and independently in a fast-paced environment
• Data-driven mindset with a focus on commercial KPIs
• Clear communicator with leadership experience
• Fluent English (other languages a plus)
• Must be available to work UK hours, Monday to Friday
• Clear, neutral accent preferred for client and affiliate interactions