Head of Digital Marketing

Ithemba Recruitment- Sourcing Top Talent; Johannesburg; On-site; ZAR 500 000 - 600 000; Full time

Job summary

A recruitment firm is seeking a Head of Digital Marketing to build, plan, and implement comprehensive digital strategies. The ideal candidate will have 3-10 years experience in digital marketing, with a strong background in SEO and analytics. Responsibilities include managing a digital marketing team, overseeing multiple channels, and preparing budgets. A BCom in Marketing or Informatics is preferred. Join this dynamic firm to make a significant impact in the marketing landscape.

Qualifications

• 3 - 5 years of experience as a Head of Digital Marketing.
• 5 - 8 years of experience in developing and implementing digital marketing strategies.
• 5 - 10 years of hands‑on experience with SEO, Google Analytics and social media analytics tools.

Responsibilities

• Build, plan and implement the overall digital marketing strategy.
• Collaborate with the broader marketing team to align communication strategies.
• Manage and oversee different digital marketing channels.

Skills

In depth knowledge of SEM and social media digital marketing channels

Good knowledge and experience with online marketing tools and best practices

Basic knowledge of web design procedures

Critical thinker and problem‑solving skills

Team player

Great interpersonal and communication skills

Ability to analyse data and identify trends

Education

BCom, Marketing or Informatics degree

Tools

SEO tools

Google Analytics

Social media analytics tools

Job description

Responsibilities

• Build, plan and implement the overall digital marketing strategy
• Manage the strategy
• Collaborate with the broader marketing team to align communication strategies and tactics.
• Develop, lead and manage the digital marketing team
• Stay up to date with the latest technology and best practices
• Manage and oversee different digital marketing channels
• Measure ROI and KPIs
• Prepare and manage digital marketing budget
• Oversee all the company's social media accounts
• Measure and manage online content
• Analyse SEO, Google Analytics and social media analytics to provide data-enriched recommendations to drive brand strategies and maximise ROI
• Develop attribution models to support future campaign decisionsResearch competition, investigate benchmarks and provide suggestions for improvement

Education and Experience

• BCom, Marketing or Informatics degree will be advantageous
• 3 - 5 years of experience as a Head of Digital Marketing
• 5 - 8 years of experience in developing and implementing digital marketing strategies
• 5 - 10 years of hands‑on experience with SEO, Google Analytics and social media analytics tools and resources
• Agency | Medical | Pharmaceutical knowledge and experience is highly advantageous.

Skills and Competencies

• In depth knowledge of SEM and social media digital marketing channels
• Good knowledge and experience with online marketing tools and best practices
• Basic knowledge of web design procedures
• Sense of ownership and pride in your performance and its impact on Austell's success
• Critical thinker and problem‑solving skills
• Team player
• Great interpersonal and communication skills
• Proven track record in designing and implementing a digital strategy with return for business
• Ability to analyse data and identify trends