Head of Automotive Retail Marketing & Growth

DataFin; Cape Town, Johannesburg; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A leading market player in the automotive industry is seeking a Group Marketing Manager in Cape Town. You will oversee integrated marketing strategies, drive growth, and lead a talented marketing team. The ideal candidate has a Bachelor's Degree and 8–10 years of marketing management experience, with substantial knowledge of digital and offline marketing. This position offers the opportunity to shape brand leadership and achieve measurable results.

Qualifications

• 8–10+ years of experience in Marketing Management, preferably within Retail, Automotive or Franchise.
• Proven success in developing and leading end-to-end marketing strategies.
• Strong understanding of digital and traditional marketing disciplines.

Responsibilities

• Develop and implement integrated marketing strategies across channels.
• Supervise outsourced teams and ensure brand excellence.
• Maintain oversight of marketing budgets and evaluate campaign effectiveness.

Skills

Leadership

Digital marketing (SEO, PPC, social media, analytics)

Project Management

Stakeholder management

Commercial acumen

Education

Bachelor’s Degree in Marketing, Business or related field

Tools

CRM systems

Google Analytics

Job description

A leading market player in the automotive industry is seeking a Group Marketing Manager in Cape Town. You will oversee integrated marketing strategies, drive growth, and lead a talented marketing team. The ideal candidate has a Bachelor's Degree and 8–10 years of marketing management experience, with substantial knowledge of digital and offline marketing. This position offers the opportunity to shape brand leadership and achieve measurable results.