Head of Automotive Marketing & Brand Strategy

Select Motor Recruitment; Pretoria; On-site; ZAR 1 800 000; Full time

Job summary

A recruitment agency is seeking an experienced Head of Marketing to provide strategic direction within the automotive space. The ideal candidate has 3-5 years of experience in a senior marketing position and possesses strong digital marketing skills. Responsibilities include collaborating on long-range plans, enhancing brand equity, and conducting customer insight research. The role requires a solid understanding of the Automotive industry and a bachelor's degree in a relevant field.

Benefits

Car allowance

Cell allowance

Travel covered by the company

Medical Aid (50/50)

Provident fund (70% company / 30% employee)

Qualifications

• 3-5 years in a senior position with Sales & Marketing experience.
• Experience leading the function.
• Strong understanding of the Automotive industry.

Responsibilities

• Develop Long Range Plans with the Product and Strategy team.
• Reinforce brand identity across all touchpoints.
• Conduct mystery shopping to evaluate customer experience.

Skills

Digital Marketing

Performance Marketing

B2B Sales

Marketing

Customer Acquisition

Team Management

Public Speaking

Education

Bachelor's degree in marketing, engineering or related field

MBA

Tools

CRM software

Dealer Management System

Google AdWords

Job description

A recruitment agency is seeking an experienced Head of Marketing to provide strategic direction within the automotive space. The ideal candidate has 3-5 years of experience in a senior marketing position and possesses strong digital marketing skills. Responsibilities include collaborating on long-range plans, enhancing brand equity, and conducting customer insight research. The role requires a solid understanding of the Automotive industry and a bachelor's degree in a relevant field.