Growth Marketing Specialist - Paid Media & ROI

Somewhere; Gauteng; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A marketing firm in South Africa is seeking a Growth and Performance Marketing Specialist responsible for developing and optimizing data-driven campaigns. The ideal candidate will have 2 to 5 years of experience in performance marketing, strong analytical skills, and expertise in managing paid media campaigns. This role is full-time and offers opportunities to work with various performance channels and execute A/B tests for optimal results.

Qualifications

• 2–5 years of experience in growth or performance marketing roles.
• Proven track record of managing paid media campaigns with measurable results.
• Strong analytical skills and proficiency in relevant marketing tools.

Responsibilities

• Plan, execute, and optimize paid media campaigns across various platforms.
• Manage budgets and ensure efficient cost-per-acquisition (CPA).
• Analyze campaign performance and report on KPIs.

Skills

Analytical skills

Results-oriented

Experience in performance marketing

Communication skills

Project coordination

Education

Bachelor's degree in Marketing, Business, Analytics, or related field

Tools

Google Analytics

Google Ads

Meta Business Manager

Excel / Google Sheets

Job description

A marketing firm in South Africa is seeking a Growth and Performance Marketing Specialist responsible for developing and optimizing data-driven campaigns. The ideal candidate will have 2 to 5 years of experience in performance marketing, strong analytical skills, and expertise in managing paid media campaigns. This role is full-time and offers opportunities to work with various performance channels and execute A/B tests for optimal results.