Growth & Funnel Marketing Manager

Dynamite Jobs; Remote; ZAR 999 000 - 1 667 000; Full time

Job summary

A leading marketing agency based in South Africa is seeking a Growth & Funnel Marketing Manager. This role involves owning the growth funnel, managing ad spends, and collaborating with both internal teams and agencies to optimize campaigns profitably. The ideal candidate has 3+ years of experience in growth marketing, a proven track record of scaling campaigns, and a deep understanding of multi-step funnels. Join us to enhance your skills in a supportive and innovative environment.

Benefits

Flexible work location

Opportunity for team growth

Qualifications

• 3+ years of experience in growth marketing, performance marketing, or funnel optimization.
• Proven track record scaling paid acquisition profitably.
• Deep understanding of multi-step funnels.

Responsibilities

• Own and scale monthly ad spend.
• Direct media buying agencies.
• Collaborate with internal tech and creative teams.

Skills

Growth marketing

Funnel optimization

Data analysis

Collaboration

Creativity

Tools

WordPress

Elementor

ClickFunnels

Kajabi

Job description

Overview

Join us as a Growth & Funnel Marketing Manager at Dynamite Jobs.

The Relational Life Institute (RLI) was founded by renowned family therapist and bestselling author Terry Real.

We train therapists, coaches, and mental health professionals worldwide in Relational Life Therapy (RLT) - a transformative approach to couples therapy and relationship healing.

We also offer online workshops, courses, and programs for couples and individuals seeking deeper connection in their relationships.

Opportunity

We've scaled our profitable Meta ad spend from $30k to $75k / month over the last few months - and we're just getting started.

Goal

Scale up our ad spend - profitably - to bring therapists, coaches, and couples into our ecosystem.

Role Overview

This isn't a media buying role.

You’ll own the entire growth funnel - from ad creative strategy to landing page optimization to being involved in new offer and funnel development.

You’ll work at the intersection of data, creative, and conversion optimization to build the systems and funnels that fuel our growth.

We have an internal tech team as well as external agencies to help you with that!

What You’ll Own

Own and scale our monthly ad spend.

Direct our media buying agencies.

Collaborate with our tech and creative internal teams.

What You Bring

Required Experience

3+ years in growth marketing, performance marketing, or funnel optimization.

Proven track record scaling paid acquisition to $k+ / month profitably.

Deep understanding of multi-step funnels : webinars, VSLs, challenges, lead magnets, tripwires, upsells, email sequences.

Experience in online education, coaching, or course businesses.

Comfortable with the full funnel : from ad creative strategy to landing page conversion to email nurture to sales.

Technical Proficiency

Familiarity with funnel-building tools (WordPress / Elementor, ClickFunnels, Kajabi, etc.).

Marketing Automation Proficiency

Understanding of marketing automation (Ontraport, Make, N8N).

Comfortable with analytics platforms and data analysis, basic understanding of statistics.

Working Style & Personality

Collaborative team-player - we’re a relational organization; blame, pressure, and intensity don’t fit our culture.

Autonomous and entrepreneurial - you don’t need your hand held; you see problems and solve them.

Eager to learn - you’re curious about therapy, relationships, and what makes people transform.

Results-driven - you love watching metrics improve and can connect your work directly to revenue.

Why This Role Is Special

Growth Trajectory

Start as an individual contributor managing agencies and collaborating with our internal teams.

In months, build and lead your own growth team as we scale.

Learning

Gain deep expertise in the high-value online education / certification business model.

Learn from a CEO with extensive growth marketing experience at Mindvalley, Kabbalah Centre, RTT, and more.

Immerses yourself in our training and improve your own relationships at home.

Ideal Candidate Location

We’re open to candidates anywhere from US West Coast (UTC-8) to Eastern Europe (UTC) to ensure meaningful overlap with our distributed team.

Seniority Level

Mid-Senior level

Employment Type

Full‑time

Job Function

Marketing and Sales

Industries

Human Resources Services