Growth Analytics & Paid Media Lead

HyperionDev; Durban; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A leading edtech company in Durban is seeking a Paid Media Lead to manage their paid acquisition channels and lead analytics efforts. This role requires strong analytical skills and hands-on expertise in GA4, GTM, and tracking stack maintenance. Applicants should have a proven track record in optimizing customer acquisition costs and leading successful growth campaigns. The ideal candidate is a data-driven operator passionate about combining analytics with media execution.

Qualifications

• 3+ years managing paid acquisition in a digital environment.
• Proficiency in GA4, GTM, and deep analytics skills.
• Experience in CRO and UX experiments.

Responsibilities

• Build, optimize, and maintain the tracking and analytics stack.
• Lead all paid media channels focusing on high-intent acquisition.
• Run structured experiments to improve conversion rates.

Skills

Analytical expertise

Paid media execution

Growth analytics

CRO & UX experimentation

GTM and GA4 proficiency

SQL/BigQuery skills

Tools

GA4

GTM

Looker Studio

Amplitude

Job description

A leading edtech company in Durban is seeking a Paid Media Lead to manage their paid acquisition channels and lead analytics efforts. This role requires strong analytical skills and hands-on expertise in GA4, GTM, and tracking stack maintenance. Applicants should have a proven track record in optimizing customer acquisition costs and leading successful growth campaigns. The ideal candidate is a data-driven operator passionate about combining analytics with media execution.