Group Head of Marketing

Communicate Recruitment; Johannesburg; On-site; ZAR 1 200 000 - 1 800 000; Full time

Job summary

A global leader in FinTech-driven asset solutions is seeking a Chief Marketing Officer (CMO) in Johannesburg. This pivotal role requires an experienced marketing leader with 8-10 years in B2B environments, with a focus on strategy, brand governance, and digital marketing excellence. Responsibilities include developing a group-wide marketing strategy to drive growth and ensuring brand consistency. The ideal candidate will have strong insights into the FinTech sector and a proven record of success in diverse, international markets.

Qualifications

• 8-10 years of marketing experience in a highly commercial B2B environment.
• At least 8 years in a senior management role with significant professional experience.
• Strong understanding of the FinTech sector and Asset Leasing/Management.

Responsibilities

• Develop and lead the implementation of a group-wide marketing strategy.
• Ensure brand consistency across all touchpoints while supporting unique brand identities.
• Oversee and integrate digital marketing channels, optimizing campaigns for ROI.

Skills

B2B marketing experience

Leadership skills

Digital marketing expertise

Strategic thinking

Data-driven decision making

Job description

SUMMARY

Can you architect a global marketing strategy that unifies a portfolio of innovative, specialist B2B brands? Our client, a global leader in FinTech-driven asset solutions, seeking its next chapter of growth. Operating across the UK, Africa, and other key markets, the group now needs a marketing leader to bring cohesion, clarity, and a powerful, unified voice to its diverse sub-companies and brands. As the first CMO, reporting directly to the CEOs, your mission is to build a world-class, data-driven marketing engine. You will be responsible for driving growth, ensuring brand consistency, and capturing market share on a global scale. This is a hands-on leadership role for a builder who excels at execution.

POSITION INFO

Responsibilities

• Strategic Leadership: Develop and lead the implementation of a comprehensive, group-wide marketing strategy that supports business objectives and market expansion


• Brand Governance & Architecture: Ensure brand consistency across all touchpoints while supporting the unique identities of individual brands. Oversee all brand guidelines, positioning frameworks, and messaging


• Digital Marketing Excellence: Oversee and integrate all digital channels including SEO/SEM, paid media, social media, email marketing, and lead generation. Leverage data-driven insights to optimize campaigns and improve ROI


• MarTech & Data Integrity: Oversee the marketing tech stack, CRM systems, and automation platforms to streamline campaigns and analytics. Ensure data integrity, compliance, and actionable reporting


• Commercial Execution: Translate high-level strategy into tangible results, with a sharp focus on customer acquisition, retention, and revenue growth

Skills & Experience (Not negotiable)

• Holds 8-10 years of marketing experience in a highly commercial, B2B environment


• Has at least 8 years in a senior management role, with a minimum of 10 years' professional experience gained within a leading Distribution, Services, Technical/IT, or Asset Leasing business


• Possesses a strong international marketing perspective with proven experience operating across multiple geographic markets (UK & Africa experience is essential)


• Has a background in or a strong understanding of the FinTech sector and Asset Leasing/Management


• Is an execution-focused leader with a proven ability to build, implement, and oversee complex marketing strategies


• Has deep insight into the evolving challenges and growth opportunities within the Technology and IT Services sector