Google & Youtube Ads Growth Strategist – Ecommerce Scaling Expert

Ad-Lab; Gauteng; On-site; ZAR 600 000 - 900 000; Full time

Job summary

A performance marketing agency is seeking a Google & YouTube Ads Growth Strategist to develop and execute full-funnel strategies for fast-growing DTC brands. The ideal candidate has hands-on experience managing substantial ad spend and a track record of scaling brands effectively. You'll guide clients on ad creative and funnel strategy while providing actionable insights through performance reviews. This role requires a deep analytical mindset and excellent communication skills to thrive in a performance-driven environment.

Qualifications

• Experience managing Google and YouTube ad spend of $1M+ per month.
• Proven track record in scaling brands from $10k to higher spend levels while maintaining ROAS.
• Deep knowledge of funnel strategies and creative testing for e-commerce.

Responsibilities

• Develop and execute full-funnel strategies across Google Ads & YouTube.
• Lead account audits and scaling roadmaps.
• Guide clients on ad creatives and funnel structures.
• Provide weekly performance reviews and client education.

Skills

Scaling e-commerce brands

Google Ads

YouTube Ads

Performance marketing

Data analysis

Job description

About Ad-Lab

Ad-Lab is not your average performance marketing agency — we're an elite e-commerce scaling engine.

We've managed $M+ in ad spend, scaled + brands, and built a culture of high-performance and fast execution.

We're looking for a Google & YouTube Ads Growth Strategist who's already operated at the top 1% level — someone who's scaled multiple e-commerce brands from $10k / month to $k-$k+ in ad spend, built and tested full-funnel strategies (PMAX, Shopping, YouTube, Search), and understands how to build, test, and scale cold traffic.

You're not here to manage — you're here to make noise, break limits, and lead client success.

What You’ll Be Doing

Develop & execute full-funnel strategies across Google Ads & YouTube for fast-growing DTC brands.

Lead account audits, scaling roadmaps, and creative testing cycles.

Scale PMAX and YouTube campaigns, optimize Shopping & Search, and unlock cold traffic profitability.

Guide clients on ad creative (scripts, angles, formats), funnel structure, CRO, and landing page strategy.

Direct landing page & advertorial builds (listicles, quizzes, VSLs).

Provide weekly performance reviews, client education, and action plans.

You're a Fit If You

Have scaled brands from $10k / month to $k-$k+ spend levels while maintaining ROAS.

Have hands‑on experience managing $1M+ / month in Google / YouTube ad spend.

Have built successful YouTube campaigns and know how to test hooks, CTAs, and audiences.

Are deeply analytical, fast-moving, and thrive on performance‑based environments.

Know how to communicate with DTC founders, speak their language, and lead strategic direction.

Have worked in or alongside high-level CRO & creative testing environments.

Apply here : #J Ljbffr