As a Google Cloud Marketing and Alliance Lead, you will manage and execute the delivery of all Google Cloud marketing initiatives and alliance programs. You will serve as a strategic ambassador for the company, requiring deep market insight, real-world partnership experience, and exceptional communication skills. The core purpose is to drive client and internal adoption of Google Cloud through successful campaigns, strategic partnerships, and enablement activities, ultimately tying marketing and alliance outcomes to business growth.
Responsibilities
- Campaign Delivery: Lead the design and execution of official Google Cloud marketing campaigns across multiple channels, including digital, events, and partner co‑marketing.
- Alliance Management: Build and nurture strategic alliances with key partners, ensuring joint go‑to‑market success and alignment with Google Cloud objectives.
- Market Enablement: Drive awareness and adoption of Google Cloud solutions in high‑growth areas such as Data, Analytics, AI, and ML.
- Partner Success: Support partners in their enablement journeys to achieve high‑level designations, certifications, and specialisations.
- Quality Assurance: Maintain high standards in campaign execution and partnership engagement, leveraging market expertise and innovative approaches.
- Evaluation & Compliance: Ensure all marketing and alliance activities comply with Google and organisational standards.
- Community & Feedback: Actively participate in the Google Cloud marketing and alliance community, attend industry webinars, and provide feedback for program improvements.
- Platform Management: Utilise digital marketing and enablement platforms to deliver structured campaigns, partner resources, and performance assessments.
Qualifications
- Required: Bachelor's degree in Marketing, Business, IT, or related fields.
- Essential Experience: 3+ years in marketing, alliances, or partner management.
- Essential Experience: 3+ years with public cloud platforms (GCP, AWS or Azure).
- Essential Experience: Demonstrable experience in campaign management and partnership enablement.
- Essential Experience: Experience with digital marketing tools and platforms.
- Skills Required: Knowledge of foundational marketing and alliance concepts.
- Essential Skills: Familiarity with campaign management and partner enablement.
- Essential Skills: Understanding of digital marketing principles and multi‑channel strategies.
- Essential Skills: Excellent communication, presentation, and public speaking skills.
- Essential Skills: Ability to manage campaigns and engage diverse audiences.
- Essential Skills: Strong technical problem‑solving and analytical skills.
- Essential Skills: Reading comprehension of marketing analytics and partner reports.