General Manager

Raizcorp; Gauteng; On-site; ZAR 60 000 - 100 000; Full time

Job summary

A dynamic health brand in South Africa seeks a motivated General Manager to lead and grow Vitamin Club. The role demands a self-starter who enjoys direct responsibility in a fast-paced environment, handling social media, advertising, and daily operations. Candidates should be interested in health and wellness and possess digital fluency with strong analytical skills. This position offers competitive salary, performance incentives, and potential for profit share.

Benefits

Competitive base salary

Performance-based incentives

Potential equity or profit share

Qualifications

• Early in career but ready for significant responsibility.
• Genuinely interested in health and wellness.
• Experience with paid advertising or email marketing.

Responsibilities

• Plan and execute social media and advertising campaigns.
• Oversee daily operations and customer service.
• Collaborate with brand creators and ambassadors.
• Design scalable systems as the business grows.
• Take ownership of revenue and performance metrics.

Skills

Digital fluency

Content creation

Customer acquisition

Analytical skills

Tools

Email marketing platforms

Social media advertising tools

E-commerce platforms

Job description

About Vitamin Club

Vitamin Club is a fast-growing direct-to-consumer health brand offering personalized vitamins and supplements. Our mission is to make high-quality health products accessible, effective, and tailored to individual needs. Founded by passionate entrepreneurs, the business has built a strong foundation and is now ready for its next phase of growth.

We are looking for someone who is excited to take real ownership and scale the business alongside the founders.

The role

We are seeking a driven, digitally native general manager to lead and grow Vitamin Club. This is a highly hands‑on role suited to someone who wants to build a business, not simply manage one.

You will be responsible for executing all core growth and operational functions, including social media, online advertising, email campaigns, customer experience, and day‑to‑day operations. There is no marketing team in place – you will be leading execution yourself while working closely with the founders, brand ambassadors, and production partners.

This role offers a clear path to a future CEO position, with meaningful responsibility, influence, and long‑term upside.

Key responsibilities

• Plan, execute, and optimize social media content, paid advertising (meta and google), email and WhatsApp campaigns, and customer retention initiatives
• Oversee daily operations including order fulfillment, dispatch, customer service, and performance tracking
• Collaborate with creators and ambassadors to shape and grow a distinctive wellness brand
• Design and implement simple, scalable systems and processes as the business grows
• Take full ownership of revenue, retention, and performance metrics, using data to drive decisions

Who you are

• Early in your career but ready to take responsibility for a real business
• Founder‑minded, self‑starting, and comfortable operating in a lean environment
• Digitally fluent with a strong understanding of content, advertising, and customer acquisition
• Genuinely interested in health, wellness, performance, or lifestyle brands
• Energized by autonomy, accountability, and rapid growth

Additional strengths

• Hands‑on experience with paid social advertising, email marketing, or e‑commerce platforms
• Familiarity with direct‑to‑consumer or subscription‑based business models
• Strong analytical capability, with confidence interpreting data, dashboards, and performance metrics

Compensation and growth

• Competitive base salary
• Generous performance‑based incentives linked to business growth
• Clear opportunity for equity or profit share over time

The opportunity

This is a rare chance to take ownership of a growing health brand with strong foundations, experienced founders, and a clear mission. If you are ambitious, digitally capable, and ready to build something meaningful, we would love to hear from you.