GenAI Senior Art Director

Brandtech+; Remote; ZAR 1 340 000 - 1 927 000; Full time

Job summary

A leading creative solutions company in South Africa is seeking a GenAI Senior Art Director to join their dynamic team. The ideal candidate will develop visually stunning campaigns for food brands while leveraging GenAI technologies to innovate and elevate food presentation. With a minimum of 8 years in design roles and a strong background in food photography, you will work collaboratively across diverse markets. This role emphasizes creativity, technical prowess, and a passion for food.

Qualifications

• 8+ years in design roles with significant exposure to food photography.
• Proven experience in creative development for food brands.
• Strong knowledge of traditional design principles.

Responsibilities

• Develop visually arresting campaigns for food brands.
• Design using GenAI tools for captivating visuals.
• Innovate in GenAI-driven food design.

Skills

Food photography and composition

Adobe Creative Cloud mastery

Innovative mindset

Team collaboration

Tools

GenAI technologies (VE03, Imogen, Midjourney, Adobe Firefly)

Job description

Brandtech+ (formerly known as OLIVER+) is a global team of creative thinkers, tech‑savvy trendsetters, and production pros specialising in film, CGI, automation, AI, motion design, and digital/print content. We partner with over 300 clients in 40+ countries and counting. Our focus is to connect clients with high‑quality solutions, talent and ambitious opportunities worldwide.

Role

GenAI Senior Art Director

Location

Remote until further notice

About the role

We are looking for a brilliant GenAI Art Director to work with marketing teams across Poland, Germany, Benelux, France, UK and Italy. This role represents an exciting opportunity to shape the future of creative production, combining the craft of traditional art direction with the innovation of Gen AI technology. You will be fascinated by the food and culinary world and experienced in crafting stunning and mouth‑watering food visual worlds and experiences.

What you will be doing

• Develop visually arresting campaigns across socials, e‑commerce and POSM for food brands.
• Design and inspire with your visual craft, using GenAI tools to create captivating compositions.
• Develop food‑related projects from concept to execution, ensuring every dish looks irresistible.
• Maintain high standards for premium brand visuals related to food and dining.
• Innovate in GenAI‑driven food design and development.
• Maintain and monitor exceptional craft standards across all deliverables.
• Pre‑test the work as per brand requirements before it launches.

Technical Direction

• Master GenAI technologies (VE03, Imogen, Midjourney, Adobe Firefly, etc.) for food presentation.
• Develop and execute food projects ensuring irresistible visuals.
• Maintain and innovate high standards for premium food brand visuals.
• Collaborate with technical teams to advance GenAI capabilities in food presentation.
• Expert‑level prompting and model selection capabilities.
• Advanced experience working with traditional design tools for asset creation, mixing and variations.
• Strong retouching and finishing skills.
• Understanding of performance marketing principles.

What you need to be great in this role

• 8+ years in design roles with significant exposure to food photography and composition.
• Proven experience in creative development for food and nutrition brands.
• Strong knowledge of traditional design principles related to food presentation.
• Mastery of Adobe Creative Cloud focused on food styling.

Personal Qualities

• Strong aesthetic sensibility towards food styling.
• Innovative mindset with practical problem‑solving skills.
• Passionate about food.
• Team player with a collaborative spirit.

Success Metrics

• Quality and client satisfaction of Gen AI deliverables.
• Personal development and capability building.
• Innovation in Gen AI techniques and applications.
• Client relationship growth.

Our values shape everything we do

• Be Imaginative to push the boundaries of what’s possible.
• Be always learning and listening to understand.
• Be Results‑focused to exceed expectations.
• Be actively pro‑inclusive and anti‑racist across our community, clients and creations.

Equal Employment Opportunity Statement

Brandtech+, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

Sustainability Commitment

Brandtech+ has set ambitious environmental goals around sustainability, with science‑based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.