Financial Services Product Owner / Digital Product Owner

Interdot Solutions; Sandton; On-site; ZAR 500 000 - 700 000; Full time

Job summary

A leading financial services company is seeking a dynamic Product Owner in Sandton to drive digital marketing initiatives and product success. The ideal candidate will possess strong digital marketing and user experience skills, alongside data analysis capabilities. You will oversee digital campaigns, content strategy, and user engagement to achieve business objectives. This role also offers the opportunity for innovative thinking and project leadership in a fast-paced environment.

Qualifications

• 5 years experience in digital marketing.
• 3 years experience in social media and content management.
• 1 year experience in data analysis and analytics.
• Exposure to SEO and SEM strategies.

Responsibilities

• Plan and execute digital marketing campaigns across various channels.
• Develop and implement content strategies that align with business goals.
• Enhance user satisfaction by improving website and app interfaces.
• Use analytics tools to track campaign performance and user behavior.
• Manage customer data and automate marketing communications.
• Oversee social media content creation and engagement.
• Improve website visibility and drive organic traffic.

Skills

Digital marketing expertise

Content strategy

UX design principles

Data analysis

CRM software

Social media management

SEO and SEM knowledge

Project management

Marketing automation tools

CMS Management

Education

BCom Marketing or related qualification

Matric

Fundamentals of Digital Marketing

Tools

Google Analytics

Power BI

Google Ads

Facebook Ads Manager

Job description

About the job Financial Services Product Owner / Digital Product Owner

Financial Services Product Owner / Digital Product Owner - Sandton

Introduction:

Our client in the Financial Services industry is seeking a dynamic and innovative Product Owner to lead the digital product commercial initiatives and drive the success of our campaigns and products . The ideal candidate will have strong digital marketing expertise, digital campaign management experience, and commercialization experience. This role demands a digitally savvy individual with the ability to innovate, strategize, execute and commercialize impactful marketing campaigns that achieve business objectives.

Responsibilities / Duties:

• Digital Marketing Campaigns: Experience in planning, executing, and optimising digital marketing campaigns across various channels (e.g., social media, email marketing, SEO, PPC) to drive brand awareness, engagement, and conversions.
• Content Strategy and Management: Experience in developing and implementing content strategies that align with business goals, as well as managing content creation, distribution, and performance analysis.
• User Experience (UX): Hands-on experience with UX design principles, user research, and usability testing to enhance website and app interfaces for improved user satisfaction and conversion rates.
• Data Analysis and Analytics: Proficiency in using analytics tools (e.g., Google Analytics, Power BI) to track campaign performance, user behaviour, and conversion data, and the ability to translate data insights into actionable marketing strategies.
• Customer Relationship Management (CRM): Experience with CRM software to manage customer data, automate marketing efforts, personalise customer communications, and analyse customer interactions and data.
• Social Media Management: Oversee content creation, scheduling, and analytics across key platforms. Stay updated on trends, engage with the community, and optimize performance to align with marketing goals. Experience with paid campaigns and influencer partnerships is a plus.
• Search Engine Optimisation (SEO) and Search Engine Marketing (SEM): Knowledge of SEO and SEM strategies to improve website visibility, drive organic traffic, and manage paid search campaigns.
• Project Management: Strong project management skills, including experience with project management to oversee digital projects from conception to completion.
• Digital Trends and Technologies: A track record of staying up to date with the latest digital marketing trends, tools, and technologies, and the ability to apply these innovations to drive marketing success.
• P&L Management: Experience in revenue generation, budget planning and allocation for digital marketing initiatives, including monitoring spending and optimising for cost-effectiveness and ROI.Regulatory Compliance: Understanding of legal and regulatory considerations in digital marketing, such as data protection laws (GDPR, CCPA) and advertising standards, to ensure compliance in marketing practices.
• Brand Management: Experience in managing and evolving a brand's digital presence, ensuring consistency across all digital touchpoints, and aligning digital marketing efforts with the overall brand strategy.
• Online Sales Strategy: Experience with e-commerce platforms, online sales strategies, and conversion rate optimisation is highly beneficial.
• Matric
• BCom Marketing or related qualification
• Fundamentals of Digital Marketing (advantageous)
• 5 year experience in digital marketing
• 3 year experience in social media and content management
• 1 year experience in data analysis and analytics
• Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) exposure
• Good understanding of digital trends (digitally savvy)
• 3 years of PL responsibility

Skills:

• Marketing Automation: Proficiency in using marketing automation tools to streamline marketing processes, personalise customer interactions, and measure the effectiveness of campaigns.
• CMS Management: Proficiency in content management systems (CMS) for website content creation and management.
• CRM Software: Knowledge of customer relationship management (CRM) software to manage customer data and automate marketing communications.
• Digital Advertising Platforms: Familiarity with digital advertising platforms (Google Ads, Facebook Ads Manager) for creating and optimising ad campaigns.
• Social media: Solid understanding of social media platforms in order to manage and execute on a strategic social media plan to enhance brand awareness, engagement and lead generation.