Role Summary
The Field Application Engineer is the primary technical interface to customers and supports early‑stage product‑management and commercial activities such as opportunity qualification, RFQ/tender response, and project scoping.
Key Responsibilities
Core FAE Technical Responsibilities
- Act as the primary technical point of contact for assigned key accounts and distributors.
- Support the full design cycle: architecture discussions, schematic/layout review, part selection, bring‑up, validation, and certification.
- Deliver technical presentations, workshops, and hands‑on training.
- Debug complex hardware/software issues on‑site using standard lab equipment.
- Develop reference designs, application notes, evaluation kits, and demos.
- Collaborate with sales to drive design wins and achieve revenue targets.
Additional Product Management & Commercial Responsibilities (Entry‑Level)
- Partner with sales to qualify new opportunities and projects early in the funnel (NBO identification, technical feasibility checks).
- Lead or co‑lead the technical portion of RFQ, RFP, and tender responses, including: – Creation of compliance matrices – Risk assessment (technical, supply chain, certification) – Proposed Bill‑of‑Materials (BOM) and costed BOM preparation – Definition of deliverables, milestones, and acceptance criteria – Writing technical proposal sections and executive summaries
- Generate and maintain accurate quoting packages (standard pricing, project‑specific NRE, special pricing requests, MOQ, lead‑time exceptions).
- Coordinate multi‑department input (R&D, operations, quality, legal) for large bids and framework agreements.
- Track and report opportunity pipeline health, win/loss analysis, and design‑win forecasts in CRM tools (Salesforce).
- Support product roadmap feedback by consolidating regional customer requirements and competitive intelligence.
- Assist in defining and launching customer‑specific derivatives or small platform extensions (light product‑management duties).
- Own the internal approval workflow for special pricing, free‑of‑charge samples, and dev‑kit allocations tied to strategic projects.
Required Qualifications
(Unchanged technical requirements plus the following additions)
- 3+ years of experience in hardware design or applications engineering.
- Demonstrated experience in responding to RFQs/tenders or creating technical proposals (even if co‑owned with sales/PM).
- Strong commercial acumen: ability to understand gross margin, NRE recovery, MOQ, and lead‑time trade‑offs.
- Proficiency with Salesforce and Excel tools.
Preferred Skills & Experience (Additions)
- Previous exposure to product management, program management, or bid management.
- Familiarity with public/private tender processes in automotive, industrial, or infrastructure markets.
- Experience negotiating technical scope and commercial terms directly with customers.
- Knowledge of export control and industry‑specific certification requirements.