Digital Strategy Lead — Integrated Campaigns & Insights

Switch Consultants; Durban; On-site; ZAR 300 000 - 400 000; Full time

Job summary

A leading marketing firm in Durban seeks a Senior Digital Strategy Planner with 6-8 years of experience in digital and communication strategies. You will develop annual digital playbooks and integrated marketing campaigns, measure success across various channels, and lead workshops to align strategies. Strong data analysis skills and the ability to communicate effectively are essential for achieving marketing goals. Join an innovative team to create impactful strategies in a fast-paced environment.

Qualifications

• 6-8 years of experience in digital strategy and communication strategy.
• Strong data background with relevant qualifications.
• Experience leading integrated multi-platform marketing campaigns.

Responsibilities

• Develop annual digital playbooks and campaign strategies.
• Generate and lead strategic and creative client workshops.
• Measure success in brand, digital or social.

Skills

Digital strategy

Brand positioning

SEO

SEM

Social media marketing

Data analysis

Campaign strategy

Education

Matric

Job description

A leading marketing firm in Durban seeks a Senior Digital Strategy Planner with 6-8 years of experience in digital and communication strategies. You will develop annual digital playbooks and integrated marketing campaigns, measure success across various channels, and lead workshops to align strategies. Strong data analysis skills and the ability to communicate effectively are essential for achieving marketing goals. Join an innovative team to create impactful strategies in a fast-paced environment.