Digital Strategist

Red Ember Recruitment (PTY) Ltd; Gauteng; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A recruitment agency is seeking a Digital Strategist in Gauteng to develop and manage digital marketing strategies. The ideal candidate will have a Bachelor’s degree in a related field and 3+ years of experience in digital strategy. Key responsibilities include leading client onboarding, conducting digital audits, and analyzing campaign data. Strong knowledge of SEO, Google Suite, and digital marketing tools is essential. This position is an opportunity to impact client satisfaction and operational excellence significantly.

Qualifications

• 3+ years experience in digital strategy or a similar role.
• Strong working knowledge of digital marketing tools and platforms.
• Ability to analyze market trends and campaign performance.

Responsibilities

• Develop and manage integrated digital marketing strategies.
• Conduct detailed digital audits and assess client digital maturity.
• Lead client onboarding and digital platform setup.

Skills

SEO standards

Digital Marketing

Google Ads best practices

Analytic ability

Education

Bachelor’s degree in Marketing, Communications, Business, or a related field

Tools

Google Suite

SEMRush

Meta Business Manager

Job description

Red Ember Recruitment is seeking to hire a Digital Strategist for our client based in Midrand. The Digital Strategist will be responsible for developing, implementing, and managing integrated digital marketing strategies aligned to client objectives. This role requires a blend of analytical expertise, creativity, and strategic insight to drive campaign performance, elevate client satisfaction, and support operational excellence within the Digital Operations function.

Strategic Planning

• Conduct detailed digital audits and assess client digital maturity.
• Build comprehensive digital marketing strategies aligned to client business, sales, and marketing goals.

Develop

• Audience segmentation and research.
• Communication and messaging plans.
• Marketing calendars.
• Content production strategies.
• Campaign concepts and performance road maps.
• Budgets, forecasts, and delivery timelines.

Project Management & Client Delivery

• Lead client onboarding and digital platform setup.
• Oversee monthly strategy fulfilment through Digital Marketers and cross-functional teams.
• Ensure quality, accuracy, and timeliness of all deliverables.
• Manage all client-facing communication including strategic planning, reporting, troubleshooting, and additional requests.
• Monitor and report on client KPIs, ROI, and campaign performance.
• Identify opportunities for up selling, cross-selling, and service optimisation.
• Manage Dig Ops sales reporting and business unit workflow optimisation.

Data & Performance Analysis

• Analyse market trends, competitor activity, and consumer insights.
• Use analytics platforms to evaluate campaign performance and refine strategies.
• Produce actionable insights for continuous optimisation across all channels.

Thought Leadership & Training

• Stay informed on digital trends, emerging technologies, and platform updates.
• Provide internal training to Digital Marketers and other relevant teams.
• Offer client training where needed to support strategic implementation.

General Leadership

• Lead, mentor, and performance-manage Digital Marketers.
• Coordinate resource allocation across departments to support delivery timelines.
• Collaborate effectively with internal teams to ensure cohesive production and campaign execution.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3+ years experience in digital strategy or a similar role.
• Strong working knowledge of :
• Google Suite : Analytics, Tag Manager, Search Console, Merchant Center, My Business, Google Ads.
• SEO Tools : SEMRush, Screaming Frog, and other optimisation tools.
• Social Platforms : Facebook, Instagram, LinkedIn, WhatsApp.
• Paid Media : Meta Business Manager, LinkedIn Campaign Manager.
• Content Marketing : Multi-format content planning and approval.
• Analytics & Reporting : Whatagraph or similar systems.

Skills & Competencies

• Deep understanding of SEO standards, processes, and optimisation techniques.
• Google Ads best practices and campaign optimisation.
• Organic and paid social media marketing.
• Content marketing execution and performance drivers.
• Strong analytic ability with the capability to interpret complex data.
• Excellent verbal and written communication skills.
• High-level problem-solving, decision-making, and planning skills.
• Strong leadership and people-management abilities.
• Ability to manage multiple client portfolios simultaneously.
• Exceptional attention to detail and organisational skills.

Additional Requirements

• Basic understanding of website design and development (HTML5, Shopify, WordPress, Wix, etc.).
• Familiarity with AI tools and Google Workspace.
• Ability to train internal staff and contribute to operational improvements.