Digital & Social Media Manager - Johannesburg

Metropolitan Life; Johannesburg; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading financial services provider seeks a Digital Marketing Manager to drive growth through integrated digital marketing strategies. The ideal candidate will possess 4-6 years of marketing experience, focusing on performance marketing and analytics. Responsibilities include managing campaigns, overseeing content creation, and analysing performance metrics to enhance effectiveness. This sounds like a fantastic opportunity to contribute significantly to marketing strategies in a resource-conscious environment, reporting to the Head of Integrated Communications.

Qualifications

• 4 - 6 years’ experience in marketing.
• 2 – 4 years in performance marketing.
• Proven experience managing paid and organic digital campaigns end to end.
• Hands-on experience with content calendars, scheduling and publishing tools.
• Demonstrated ability to measure, analyse and report on digital performance.

Responsibilities

• Develop and execute digital and performance marketing strategies.
• Direct campaign execution across paid and organic channels.
• Lead monthly and campaign-based content planning.
• Own digital performance measurement and optimisation.
• Manage allocated digital marketing budgets.

Skills

Digital performance marketing

Analytics, reporting and insight development

Content strategy and execution

Budget and campaign management

Stakeholder and agency management

Education

Relevant degree or diploma in Marketing, Digital Marketing, Communications

Tools

Content calendars and scheduling tools (e.g. Meltwater)

Job description

Introduction

Metropolitan is one of the oldest financial services brands in South Africa. With a 125-year legacy of serving the communities in which it operates, Metropolitan represents true empowerment in serving Africa's people through affordable financial solutions that create financial growth and security. Metropolitan operates in South Africa, but the brand is also present in 7 African countries including Namibia, Botswana, Kenya, Ghana and Lesotho. Metropolitan provides financial wellness solutions that meet the needs of low-income clients, including funeral insurance, health, savings, hospital cash‑back cover, retirement solutions and life insurance. www.metropolitan.co.za

Disclaimer

As an applicant, please verify the legitimacy of this job advert on our company career page

Role Purpose

The Digital Marketing Manager is responsible for driving measurable business growth through smart, integrated digital marketing. This role balances strategy and execution, with a strong focus on performance marketing, analytics, reporting and insights storytelling. Working in a resource‑conscious environment, the role requires someone who can box smartly – create reusable digital assets, optimise spend, test and learn continuously, and clearly demonstrate the value digital delivers to the business.

This role reports into the Head of Integrated Communications and partners with the internal Brand, PR, Internal Communications, Channel Activations teams, and external agencies to ensure digital activity is connected, efficient and commercially effective.

Requirements

• Relevant degree or diploma in Marketing, Digital Marketing, Communications or similar
• 4 - 6 years’ experience in marketing
• 2 – 4 years in performance marketing
• Proven experience managing paid and organic digital campaigns end to end
• Hands‑on experience with content calendars, scheduling and publishing tools (e.g. Meltwater or similar)
• Demonstrated ability to measure, analyse and report on digital performance and ROI
• Experience working with agencies and internal stakeholders in a matrix environment

Advantageous

• Exposure to financial services, insurance or regulated industries
• Experience creating or briefing digital assets (static, video, motion, copy) for multi‑channel use
• Basic working knowledge of HTML, CMS platforms and website optimisation

Duties & Responsibilities

Digital strategy & execution

• Partner with the Head of Integrated Communications to develop and execute digital and performance marketing strategies aligned to business objectives
• Translate brand and business goals into clear digital plans, KPIs and outcomes
• Direct the execution of campaigns across paid social, paid search, organic social, display, video and emerging channels
• Identify opportunities to reuse and adapt digital assets across PR, internal comms, social and broader campaigns

Content management

• Lead monthly and campaign‑based content planning across social and digital platforms
• Ensure content is platform‑appropriate, performance‑led and aligned to brand tone
• Work with internal teams and agencies to produce high‑quality digital content efficiently
• Oversee community management delivery, ensuring response quality, response times and escalation protocols are met

Performance, analytics & reporting

• Own digital performance measurement and optimisation across all campaigns
• Define and track KPIs including leads, engagement, conversion, cost efficiency and ROI
• Analyse campaign data and translate it into clear, actionable insights
• Produce quarterly digital performance reports that showcase impact, learning and recommendations
• Present insights confidently at internal forums, simplifying complex data for non‑digital audience
• Build a performance culture grounded in continuous testing and optimisation
• Make data‑driven recommendations to improve campaign effectiveness and user experience
• Stay current on digital trends, platform updates and best practices to guide decision‑making

Budget management

• Manage allocated digital marketing budgets with discipline and transparency
• Track and reconcile digital spend, ensuring efficient allocation of resources
• Identify opportunities to improve ROI without compromising quality or outcomes
• Work with vendors and partners to secure value‑driven solutions

Competencies

Core skills

• Digital performance marketing
• Analytics, reporting and insight development
• Content strategy and execution
• Budget and campaign management
• Stakeholder and agency management

Professional competencies

• Strong written and verbal communication
• Ability to simplify complexity and tell clear stories with data
• Problem‑solving and solution‑oriented thinking
• Planning, prioritisation and time management
• Confidence working across senior and cross‑functional stakeholders