Digital Sales Specialist - Western Cape Car Sales

ZEDA Limited; Wes-Kaap; On-site; ZAR 300 000 - 450 000; Full time

Job summary

An automotive sales company in South Africa is seeking a motivated Sales Specialist to drive revenue growth through digital channels. Responsibilities include generating leads, converting sales, and enhancing customer experience. Candidates should have a National Diploma in Business or Marketing and 2-3 years of sales experience, preferably in the automotive sector. This role requires strong digital marketing capabilities and proficiency in CRM software. The ideal candidate will thrive in a fast-paced environment and must be available on weekends and public holidays.

Qualifications

• 2-3 years of sales experience, preferably in the automotive industry.
• Ability to work on weekends and holidays as required.
• Understanding of digital marketing and sales techniques.

Responsibilities

• Generate leads and promote automotive products through digital channels.
• Convert leads into sales by guiding customers through the sales process.
• Respond to customer inquiries through various digital platforms.
• Provide insights and feedback based on customer interactions to inform strategies.
• Stay updated on industry trends and tools.

Skills

Digital marketing

Customer engagement

Sales techniques

CRM software

Education

National Diploma in Business, Sales, Marketing, Communications or related field

Bachelor's degree in business or Marketing

Tools

Dealer Management Systems (e.g. Evolve, Seriti)

Job description

Core purpose of the role

To drive revenue growth and maximize car sales opportunities through strategic utilization of digital channels, leveraging innovative marketing techniques, customer engagement strategies, and data-driven insights to deliver exceptional online purchasing experiences and achieve business objectives.

Key deliverables and outputs

Generating Leads

• Utilize digital marketing channels, including social media, email marketing, and online advertising, to generate leads and promote our automotive products and services.

Converting Leads to Sales

• Guiding leads through the sales process, from initial contact to purchase, by offering virtual product demonstrations, facilitating test drives, providing pricing and financing options, and overcoming objections to close the sale.
• Collaborate with operational team members to coordinate follow-up activities, nurture leads, and convert prospects into customers.

Customer Experience

• Respond promptly and professionally to customer enquiries, sales leads and requests received through digital channels, including email, live chat, and social media messaging
• Ensuring that the company's website and digital platforms are user-friendly, informative, and visually appealing to provide customers with a seamless and enjoyable online shopping experience
• Conduct virtual product demonstrations and presentations to showcase vehicle features, options, and benefits to potential customers
• Assist online customers with vehicle customization, pricing, financing options, and scheduling test drives or virtual walkarounds
• Cultivating long-term relationships with customers by delivering exceptional service, maintaining ongoing communication, and offering post-sale support and assistance as needed
• Utilize customer relationship management (CRM) software and digital sales tools to track leads, manage customer interactions, and report sales performance metrics.

Sales

• Achieving or exceeding sales targets set by the company by consistently generating revenue through digital sales channels and contributing to overall business growth and profitability.
• Monitor sales activity sheets daily via the lead management system.
• Facilitate the sales process from inception to conclusion i.e. B2B and B2C
• Ensure each customer is introduced to the F&I Business Manager
• Facilitate the process of vehicle preparation and delivery (Range: reconditioned, test-driven, accessories fitted, dressed, cleaned, and fueled)

Providing Insights and Feedback

• Offering insights and feedback to internal stakeholders, including marketing, and customer service, based on customer interactions and market trends to inform strategic decision-making and improve digital sales performance and competitor activity.

Staying Updated on Industry Trends

• Keeping abreast of developments in the automotive industry, digital marketing trends, and emerging technologies to identify opportunities for innovation and maintain a competitive edge in the marketplace.
• Participate in ongoing training and professional development activities to enhance product knowledge, sales skills, and proficiency with digital tools and platforms.
• Collaborate with marketing and IT teams to optimize digital sales processes, improve website functionality, and enhance the online customer experience.

Administration

• Adhere to all Work Instructions and Policies
• Ensure all Deal files are fully completed and authorised before delivery as per the procedure.
• Complete all order requisitions.
• Assist Admin Controllers with queries when needed.
• Comply with the stock-acceptance procedure.
• Conduct weekly stock control as per procedure (Range: spare key, registration documents and vehicles)
• Manage and control the Vehicle Transfer Contracts (VTCs)
• Compile and submit a report for commission payment to Finance as per the scheduled deadline.
• Obtain management authorisation for after-sales support and billing.

Reports

• Monitor and provide feedback on debtors and stock daily to the Regional Manager
• Compile and submit CSI customer follow-ups monthly to CRM by the scheduled deadline
• Prepare, submit, and present monthly branch reports by the scheduled deadline i.e. creditors' age analysis, debtors age analysis, income statement.

Internal & External Stakeholders

The role requires close engagement and collaboration with key internal and external stakeholders.

Internal Stakeholders

IT, Marketing, Finance, Exco, Car Sales Management team.

External Stakeholders

Service providers.

Academic Qualifications

Essential

• A National Diploma in Business, Sales, Marketing, Communications, or a Related Field
• Valid Driver’s License.

Advantageous

• Bachelor’s degree in business, Marketing or a related field with a special focus in E-Commerce or digital Marketing.

Work Experience

Essential

• 2-3 Years’ Sales Experience preferably in an Automotive Industry or Related Field
• Dealer Management Systems (e.g. Evolve, Seriti etc.)

Advantageous

• 1 Year Digital Marketing Experience.

Note: Will be required to work on weekends, public holidays and after ordinary working hours.

This job requires that the employee maintains the highest level of Honesty and Integrity as he /she will have access to company assets, cash handling and confidential record storage areas. This requires that a formal personal background check is undertaken.

Important: If you have not heard anything from us after 2 weeks of applying, please consider your application unsuccessful. Applications closing date 15/12/2025