Digital Media Strategist

Hashtag Nonprofit NPC; Cape Town; On-site; ZAR 422 000 - 473 000; Full time

Job summary

A nonprofit organization in South Africa seeks an experienced Digital Media Strategist to enhance its digital presence through effective social media management and communication strategies. The ideal candidate will have a degree in communication or journalism, at least five years of experience, and a strong passion for social and environmental justice. Responsibilities include developing engaging content, monitoring digital campaigns, and collaborating across teams to meet strategic goals. This full-time role is based in Cape Town with a competitive salary package including benefits.

Benefits

Medical aid

Pension subsidies

Generous leave

Qualifications

• Minimum of five years relevant work experience in a similar role.
• Excellent English language skills; proficiency in other South African languages is an advantage.
• Proficient in social media analytics, content development, and digital media reporting.

Responsibilities

• Manage digital content development for CER's social media.
• Develop and implement digital marketing strategies aligned with organizational objectives.
• Conduct market research and analyze engagement data to refine strategies.

Skills

Digital marketing

Social media management

Content development

Communication skills

Analytical skills

Team collaboration

Education

Degree in journalism, communications, English, or related field

Tools

Google Analytics

CMS platforms (WordPress, Shopify)

Adobe Creative Suite

Job description

Overview

Centre for Environmental Rights (CER) – Digital Media Strategist

Deadline: 10 February 2026

Region: Cape Town or Johannesburg

Salary: R422 434 - R472 132

Type of employment: Full time

Job Description

The Centre for Environmental Rights (CER) seeks to hire a skilled digital media strategist to assist the Head of Communications in implementing effective internal and external communication digital campaigns that align with our theory of change, navigate a dynamic digital landscape and ensure brand-adaptability.

This role targets a strategic thinker with digital savviness. The candidate must understand various social media platforms and how to use them effectively, knowledge of social media best practices and content management tools, and familiarity with a range of web and digital design applications. The ideal individual thrives in identifying omnichannel digital media opportunities and can distil complex information into curated digital storytelling to promote CER’s strategic objectives.

We seek a confident and positive team player who can engage with diverse individuals, including senior management and external partners. The ideal candidate is enthusiastic, proactive, creative, and committed to producing high-quality work.

We welcome applicants who have a genuine interest and passion for advancing environmental and social justice, along with a commitment to the shared values of our organisation.

CER is committed to diversity, inclusion and transformation and strives to reflect South Africa’s racial, cultural, sex and gender diversity within its staff complement. Candidates from historically disadvantaged or marginalised groups are strongly encouraged to apply for this post and will be preferred.

Working For The CER

The Centre for Environmental Rights is a non-profit organisation and law clinic of activist lawyers who work with communities and civil society organisations in South Africa to realise our Constitutional right to a healthy environment by advocating and litigating for environmental justice. We seek a just, equitable, compassionate society which is resilient, celebrates diversity, and respects the inter-dependence between people and the environment.

We work across the following core themes: Mining, Pollution and Climate Change, Corporate Accountability & Transparency, and Activist Support & Training. We have our main office in Cape Town, with another office in Johannesburg.

Salary

The salary range for the position is between R422 434 - R472 132 (total cost to company). The salary offered will be dependent on qualifications, level of expertise, and experience of the successful candidate. The salary package includes medical aid and pension subsidies.

At CER we value health, wellbeing, and work-life balance. We offer benefits including generous leave, wellness and psychosocial support, and study support.

Roles and Responsibilities

Content Management

• Manage digital content development and community management on CER’s social media platforms.
• Work in alignment with the communications and various programmatic teams to develop and execute engaging social media content suitable for various platforms.
• Develop social media content plans. Update CER’s websites and microsites with relevant information.
• Assist in creating/drafting media materials like social media posts, newsletters, podcasts, factsheets and infographics. Produce high-quality fact sheets, videos, webinars and images.
• Increase CER’s social media base through effective and responsive community engagements over different platforms.

Digital Media Strategy

• Understand how to connect the Centre’s organizational objectives with stakeholder needs.
• Develop and implement digital marketing strategies aligned with our objectives.
• Collaborate with programme teams to create engaging digital campaigns across multiple channels.
• Conduct market research to identify trends and insights, analyse engagement data to refine strategies and ensure strategic and brand alignment.
• Create creative strategies based on digital personas and stay updated on marketing trends and social media platform changes.

Monitoring & Evaluation Reporting

• Regularly utilise analytics tools such as Google Analytics, HubSpot, WordPress, MarketIQ and social media analytics to track and report on KPIs, ROI, and overall campaign performance.
• Use digital tools for campaign management, including Google Ads and social media platforms, to enhance search engine optimisation by conducting keyword research, planning content, and monitoring performance.
• Assist the Communications Team in developing monthly, quarterly, and annual social media reports.

Internal Communications

• Contribute to the development and strengthening of CER’s internal communications to foster positive organisational culture; support training staff members in improving social media skills; assist CER in the development of content for internal and external audiences such as newsletters and periodic updates.

Transformation

• Participate and contribute towards the Centre’s ongoing diversity, inclusion and transformation objectives in communications and media, and support Black and women-owned suppliers and service providers as part of the organisation’s transformation commitments.

Qualifications And Requirements

• A degree or a relevant qualification in journalism, communications, English, or a related field
• Minimum of five years of relevant work experience in a similar role
• Excellent English language skills (written and verbal); proficiency in other South African languages is an advantage
• Relevant experience and technical proficiency in media communications, digital marketing and social media engagement
• A clear communicator with strong interpersonal and collaboration skills to work with diverse teams
• Effective networking and stakeholder engagement abilities and campaign management
• Strong media relations experience is required
• Proficient in social media analytics, Google Analytics, content development, digital media reporting, creative suites and design applications, video production and editing, and graphic design software such as Canva
• Knowledge of HTML/CSS, CMS platforms (WordPress, Shopify) or basic design tools such as Adobe Creative Suite will be highly advantageous
• Thrives in a fast-paced work environment, well-organised, deadline-driven
• Must be able to work independently, a self-starter, with attention to detail and a commitment to providing high-quality support and service
• Must have a genuine passion for social and environmental justice, and a sensitivity to the needs of communities affected by environmental degradation and injustice
• Available to travel

How to apply

All applications must be addressed to [e-mail] with the email subject line: “CER Digital Strategist, Ref 01/2026, Your Full Name”, and include the following attachments:

• A cover letter outlining skills, relevant experience, and why you want to work at CER;
• A copy of your CV;
• At least two recent contactable written references not older than 6 months.

Shortlisted candidates may be required to complete relevant tests or an assignment to demonstrate competency.

Only shortlisted candidates will be contacted. The Centre reserves the right not to appoint should there be no suitable candidate.

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Date posted: 27 January 2026