Digital Marketing Specialist

Pacific International Insurance (Au / Nz); Remote; ZAR 680 000 - 1 021 000; Full time

Job summary

A leading pet insurance company is seeking a Digital Marketing Specialist to spearhead digital campaigns and enhance their brand presence across various platforms. This role, available remotely in South Africa, requires over 5 years of experience in digital marketing, proficiency in PPC, SEO, and analytics. Join an innovative team dedicated to pet welfare and help shape the future of pet insurance in Australia. This is a full-time position offering an exciting opportunity in a dynamic industry.

Qualifications

• 5+ years in digital marketing focused on performance and paid campaigns.
• Strong knowledge of PPC, CPC, SEO, and CRO.
• Ability to manage multiple campaigns remotely.

Responsibilities

• Lead and optimize digital campaigns and drive customer acquisition.
• Develop digital channel mix and budget allocations.
• Execute campaigns across multiple platforms and ensure tracking.

Skills

PPC

CPC

SEO

CRO

Analytical skills

Communication skills

Education

Diploma in Marketing, Communications, Digital Media, or related field

Tools

Google Ads

Meta Ads Manager

LinkedIn Ads

YouTube

TikTok

Job description

Get AI-powered advice on this job and more exclusive features.

Join a purpose-driven Australian pet insurance brand on a mission to protect pets across the country.

We're launching an exciting new pet insurance brand in Australia, and we're looking for a Digital Marketing Specialist to help us make a powerful digital impact.

This is a remote role based in South Africa, offering the opportunity to work with a dynamic, collaborative team while supporting a brand that values integrity, creativity, and customer empathy.

About the Role

We're looking for aDigital Marketing Specialistto lead and optimise our digital campaigns, drive customer acquisition, and elevate our brand presence across multiple channels.

This is a unique opportunity to work in a highly regulated industry where creativity meets compliance.

Digital Strategy & Budgeting

Develop and manage digital channel mix and budget allocation with the Head of Marketing.

Optimise campaigns for CPL and CPA, ensuring high-performing channels are prioritised.

Collaborate with the Marketing Analyst for accurate tracking and insights.

Campaign Management

Execute campaigns across Google Ads, Meta, LinkedIn, YouTube, TikTok, and programmatic DSPs.

Ensure proper tagging and tracking via Google Tag Manager.

Drive ROI through PPC and display optimisation.

Analytics & Reporting

Monitor performance using Google Analytics and other tools.

Build dashboards and reports to track KPIs and conversion metrics.

Present actionable insights to stakeholders.

Conduct A / B testing and implement CRO strategies.

Collaborate with UX and creative teams to improve landing page performance.

SEO & Content

Implement on-page and technical SEO with our front-end developer.

Conduct keyword research and optimise content for organic growth.

Customer Journey & Compliance

Align campaigns with lifecycle stages in collaboration with CRM and product teams.

Ensure all digital content complies with legal and regulatory standards.

Coordinate with email, social, and offline teams for cohesive messaging.

Oversee agency-managed digital marketing activities.

5+ years in digital marketing, with a focus on performance and paid campaigns.

Strong knowledge of PPC, CPC, SEO, and CRO.

Proficiency in Google Ads, Meta Ads Manager, LinkedIn Ads, YouTube, TikTok, and SEO tools.

Excellent analytical and communication skills.

Ability to manage multiple campaigns remotely.

Bonus Points For

Experience in insurance or pet care industries.

Familiarity with the Australian regulatory environment.

Diploma in Marketing, Communications, Digital Media, or related field.

Passion for pets or animal welfare.

Where you'll work

Either remotely within South Africa or, at our office in the beautiful town of George in the heart of South Africa's stunning Garden Route.

Working hours will be semi-aligned to the Australian time zone : 06 : 00 to 15 : 00 SA time giving you more free time later in your day!

Why work with us?

At Pacific International Insurance, we're not just about policies, we're about pets.

Join a team that values innovation, purpose, and creating Soft Landings.

You'll be helping pet owners across Australia make informed, stress-free decisions about their pets' health and wellbeing.

Ready to Apply?

If you're excited to help shape the future of pet insurance in Australia through innovative digital marketing, we'd love to hear from you.

Apply nowand be part of a team that's making a difference—one paw at a time.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Insurance