Digital Marketing Manager / Chief Marketing Officer (Cmo) – Travel Tech / Digital Growth

SIM2Serve (Pty) Ltd; Johannesburg; On-site; ZAR 400 000 - 500 000; Full time

Job summary

A growing travel technology company in Johannesburg seeks an experienced Digital Marketing Manager/CMO to lead their marketing efforts. This role combines strategic leadership and hands-on execution, focusing on driving growth across various digital channels. The ideal candidate has extensive experience with digital advertising, content management, and team leadership, and must be a South African citizen living in the country.

Benefits

Influence company growth

Mentorship opportunities

Innovative work environment

Qualifications

• South African citizen currently living in South Africa.
• Proven experience leading and executing across all areas of digital marketing.
• Strong expertise in digital advertising and content marketing.
• Hands-on experience with app launches and multi-brand growth.
• Data-driven mindset with strategic decision-making ability.
• Skilled in team leadership and campaign management.

Responsibilities

• Set the strategy, lead the team, and manage digital campaigns.
• Accountable for scaling the brand globally and delivering measurable ROI.
• Lead multi-channel marketing strategy to drive awareness and revenue.
• Optimise Google Ads and other digital advertising efforts.
• Develop content strategies for brand awareness and conversion.
• Launch and scale influencer and affiliate marketing programmes.

Skills

Google Ads

Meta Ads

TikTok Ads

SEO

Influencer marketing

Affiliate marketing

Content marketing

Leadership

Data analysis

Job description

Overview

Digital Marketing Manager / Chief Marketing Officer (CMO) – Travel Tech / Digital Growth

travSIM · Johannesburg, South Africa (On-site)

⚠️ This position is only open to South African citizens currently living in South Africa. ⚠️

Digital Marketing Manager / Chief Marketing Officer (CMO) – Travel Tech / Digital Growth

📍 Location: Johannesburg, South Africa (Applicants must be South African citizens currently living in South Africa)

💼 Employment Type: Full-time (Remote)

💰 Salary: Based on experience + performance-based bonuses

🗓️ Start Date: ASAP

🖥️ Department: Marketing

About Us

At travSIM, we are redefining connectivity for global travellers through innovative SIM and eSIM solutions. Our mission is to empower travellers with seamless communication, anytime, anywhere. We are now seeking a visionary, hands-on marketing leader to drive growth, elevate our brand, and deliver an industry-leading digital presence.

Read Before Applying

🚫 Do Not Apply If:

• You are not a South African citizen currently living in South Africa.
• You only want to do strategy and not execution.
• You lack proven leadership in digital marketing and growth.
• You do not have hands-on expertise with Google Ads, Meta Ads, TikTok Ads, SEO, influencer, affiliate, and content marketing.
• You cannot demonstrate experience with app launches and multi-brand campaigns.
• You are not confident making independent, high-impact decisions that affect company growth.

Responsibilities

This is a hybrid leadership and execution role. You will set the strategy, lead the team, and also personally manage and optimise digital campaigns. You will be expected to do it all: build the vision, lead the people, and deliver hands-on results across paid media, organic growth, content, SEO, social, influencer programmes, and app marketing.

You will be directly accountable for scaling our brand globally, delivering measurable ROI, and positioning travSIM as the market leader in travel connectivity.

Core Responsibilities

Strategic Leadership & Team Management

• Lead and scale a multi-channel marketing strategy that drives awareness, engagement, and revenue.
• Coordinate and mentor marketing team members across paid ads, content, influencer, SEO, and social media.
• Oversee structured programmes (influencer, affiliate, content) and ensure delivery.
• Advise on hiring, scaling, and resource allocation for growth.
• Define KPIs, monitor results, and make data-driven decisions to maximise ROI.

Digital Advertising & Performance

• Own and optimise Google Ads campaigns (Search, Display, Shopping, YouTube, App).
• Lead Meta, TikTok, and other social ad strategies to drive awareness and conversion.
• Continuously test creatives, targeting, and copy to improve ROI.

Content, SEO & Brand

• Develop and execute content strategies for awareness and conversion.
• Oversee SEO: on-page optimisation, backlink building, guest posting, and PR.
• Repurpose UGC for ads, product pages, and social media.
• Manage content calendars and work with designers, writers, and freelancers.

Influencer, Affiliate & Community

• Launch and scale influencer and affiliate marketing programmes.
• Build partnerships with travel bloggers, YouTubers, and content creators.
• Incentivise and manage UGC to grow loyalty and engagement.

App & Multi-Brand Growth

• Lead marketing for app launches and digital products.
• Manage marketing across multiple brands with consistent positioning.
• Use AI and digital tools for insights, automation, and performance gains.

Analysis & Continuous Improvement

• Monitor travel, tech, and marketing trends to inform strategy.
• Conduct competitor benchmarking and measure campaign impact.
• Adjust programmes based on ROI, data, and evolving business needs.

Qualifications

Required Skills & Experience

• South African citizen currently living in South Africa (non-negotiable).
• Proven experience leading and executing across all areas of digital marketing.
• Strong expertise in Google Ads, Meta Ads, TikTok Ads, SEO, influencer, affiliate, and content marketing.
• Hands-on experience with app launches and multi-brand growth.
• Data-driven, analytical mindset with ability to make strategic decisions.
• Skilled in both team leadership and hands-on campaign management.
• Passion for travel, technology, and building innovative marketing programmes.

Benefits

Why Join Us

• Own the entire marketing function at a fast-growing travel tech company.
• Work on innovative products redefining connectivity for travellers.
• Directly influence company growth trajectory with high-impact decisions.
• Build and mentor a talented team while executing world-class campaigns.

If you’re ready to lead, execute, and deliver results at every level of marketing, we’d love to hear from you.