Digital Marketing Manager

Astrum Peripherals Pty Ltd; Johannesburg; On-site; ZAR 350,000 - 400,000; Full time

Job summary

A dynamic marketing firm in Johannesburg seeks a results-driven Digital Marketing Specialist. The role involves managing PPC and eCommerce campaigns, utilizing strong analytical skills to enhance performance. The ideal candidate should possess a Bachelor's degree in Marketing, with 2-4 years of relevant experience, eager to work in a creative environment. Competitive salary and growth opportunities are offered.

Benefits

Competitive salary package

Growth opportunities in a global brand

Dynamic work environment

Qualifications

• 2–4 years of experience in digital marketing or PPC.
• Strong analytical skills to interpret data.
• Creative thinker with attention to detail.

Responsibilities

• Plan and manage PPC advertising campaigns.
• Optimize eCommerce ad campaigns for better ROI.
• Analyze campaign performance and report insights.

Skills

PPC advertising

eCommerce marketing

Google Analytics

Keyword research

Social Media Marketing

Education

Bachelor’s degree in Marketing or related field

Tools

Google Ads

Meta Ads

TikTok Ads

Google Tag Manager

Job description

About the Role

We are looking for a results-driven Digital Marketing Specialist to join our marketing team. The ideal candidate has strong knowledge of online advertising platforms, pay-per-click (PPC) campaigns, and eCommerce marketing. This role is critical in driving traffic, conversions, and brand visibility across digital channels.

Key Responsibilities

• Plan, create, and manage PPC advertising campaigns (Google Ads, Bing, Display, Shopping, YouTube).
• Manage and optimize eCommerce ad campaigns (Amazon, Takealot, Facebook Ads, Instagram Ads, TikTok Ads).
• Conduct keyword research, competitor analysis, and audience targeting for improved ROI.
• Monitor and analyze campaign performance using Google Analytics, Meta Business Manager, and other tracking tools.
• Optimize landing pages and ad creatives for better conversion rates.
• Collaborate with design, content, and product teams to ensure consistent brand messaging.
• Stay up-to-date with digital marketing trends, platform updates, and emerging ad technologies.
• Prepare weekly/monthly reports on campaign performance, insights, and recommendations.

Requirements

• Bachelor’s degree in Marketing, Digital Marketing, Business, or related field.
• 2–4 years of experience in digital marketing, PPC, or performance advertising.
• Strong understanding of Google Ads, Meta Ads, TikTok Ads, Amazon Ads, Takealot Ads.
• Hands-on experience with Google Analytics, Tag Manager, SEO, and conversion tracking.
• Proven track record of managing eCommerce campaigns with measurable results.
• Strong analytical skills with the ability to interpret data and optimize performance.
• Creative thinker with excellent attention to detail.

Preferred Skills

• Google Ads or Meta Ads Certification.
• Experience with Shopify, WooCommerce, or other eCommerce platforms.
• Familiarity with A/B testing, remarketing, and programmatic ads.
• Knowledge of SEO/SEM best practices.
• Social Media Marketing and Lead Generation skills
• Experience in Web Analytics and Digital Marketing
• Strong Marketing skills
• Excellent communication and interpersonal skills
• Ability to work collaboratively in a team environment
• Experience with digital marketing tools and platforms is a plus
• Bachelor's degree in Marketing, Business, or related field preferred

What We Offer

• Competitive salary package.
• Growth opportunities in a global brand.
• A dynamic and creative work environment.
• Exposure to cutting-edge marketing tools and strategies.

Apply Now: https://forms.gle/9tSutJ8Tboe5B5GNA