Digital Marketing Manager

Linde; Germiston; On-site; ZAR 600,000 - 800,000; Full time

Job summary

A leading global market player in gases is seeking a Digital Marketing Manager to drive online sales and manage eChannel growth. This role requires a degree in Digital Marketing and at least 4 years of related industrial experience. The ideal candidate will possess strong analytical and project management skills, and a creative and results-oriented mindset. Join us to influence the marketing landscape and explore limitless opportunities.

Benefits

Career growth opportunities

Dynamic working environment

Qualifications

• At least 4 years of experience in digital marketing in an industrial environment.
• Experience with analytics packages to monitor site performance.
• Demonstrable track record of success in exceeding goals.

Responsibilities

• Drive growth of the eChannel and increase online sales.
• Develop and execute sales and marketing plans.
• Challenge established thinking and develop knowledge.

Skills

Digital marketing

Analytical skills

Project management

Creative thinking

Results-oriented

Education

Degree in Digital Marketing

Tools

Google Analytics

Google AdWords

SEO applications

Job description

What you will enjoy doing

• As part of the organisation's ongoing development we are looking for a commercially focused, ambitious Digital Marketing Manager to drive our online eCommerce and account management channel to the next level
• This is a pivotal role within the company where you will drive the growth of the eChannel with a key focus on increasing online sales (upsell, cross sell & new business) and digital conversion to online self-service through sales and marketing activities
• Working across the business, your key responsibility will be to develop and execute sales and marketing plans which drive customer acquisition, conversion, retention, business growth and drive ecommerce digitalisation initiatives (project manager)
• You will need to be prepared to challenge established thinking and to use your experience of best practice digital marketing to develop knowledge and understanding within the business, supported by excellent communication, influencing and analytical skills
• You are a driven self-starter with a keen ambition to succeed

What makes you great

• You possess a degree in Digital Marketing, and you have already gained at least 4 years of experience in a related industrial environment including in-depth knowledge of analytics packages to monitor performance of the site and marketing programmes ( Google Analytics, Google AdWords and SEO applications)
• Results oriented with demonstrable track record of success including a proven track record of exceeding goals and reporting on performance and insights to senior leadership (including campaigns and initiatives)
• Strong project management skills, self-motivated, highly flexible and takes initiative to get things done
• Familiar with AB testing, the ability to analyse and act on the outcome of the testing
• Creative and innovative thinker, but commercially astute and able to challenge the status quo

Why you will love working with us

Afrox is a market leader in gases and welding products and part of Linde. Integrity, compliance and ethics are driving forces behind our dealings with customers. Afrox employees take pride in what they do and turn every challenge into an opportunity.

What we offer you!

At Linde, the sky is not the limit. If you’re looking to build a career where your work reaches beyond your job description and betters the people with whom you work, the communities we serve, and the world in which we all live, at Linde, your opportunities are limitless. Be Linde. Be Limitless.