Digital Marketing Manager

Pedal Power Association; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A prominent cycling organization in Cape Town is seeking a Digital Marketing Manager to lead the development and execution of digital marketing strategies. The role involves collaborating with teams to optimize performance across various channels. The ideal candidate should have a degree and at least 3 years of experience in digital marketing. An understanding of SEO, social media, and data-driven decision-making is essential.

Qualifications

• 3 years of working experience in digital marketing.
• Proven ability to lead the development and execution of digital strategies.
• Experience in analytics and reporting.

Responsibilities

• Develop and execute digital marketing strategies.
• Manage campaigns and optimize performance.
• Collaborate with cross-functional teams.

Skills

Strategic thinking

Digital channels expertise

Data-driven decision-making

SEO/SEM expertise

Social media strategy

Education

Degree or tertiary qualification

Job description

Overview

3 years working experience and degree / tertiary qualification. The Digital Marketing Manager will lead the development and execution of our digital marketing strategies to drive brand awareness, customer engagement, and revenue growth.

This role requires a strategic thinker with hands‑on expertise in digital channels, data‑driven decision‑making, and a passion for staying ahead of industry trends.

You will collaborate with cross‑functional teams to create impactful campaigns and optimize performance across platforms.

Key Responsibilities

• Strategy development
• Campaign management
• Analytics and reporting
• Content oversight
• Budget management
• SEO / SEM expertise
• Social media strategy
• Team collaboration
• Trend awareness
• Compliance

About the Organization

The Pedal Power Association, an NPO founded in Cape Town, is a national member‑based cycling organisation.

Our mission is to advocate for better and safer road conditions whilst promoting cycling as a means of transport.

We also host many sports / recreational events across the country to promote cycling and to stay healthy.

Compensation

The salary is pegged at similar market‑related positions. Will be discussed at the interview stage.