Digital Marketing Data Analyst

The Legends Agency; Cape Town; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading marketing agency in Cape Town seeks a motivated Digital Marketing Data Analyst. You will design dashboards, analyze campaign performance, and provide actionable insights to enhance ROI. Ideal candidates possess strong analytical skills, advanced Excel knowledge, and familiarity with Google AdWords and Analytics. Join us to transform data into powerful marketing strategies.

Qualifications

• Proven experience as a data analyst or similar role.
• Strong attention to detail.
• Passion for turning data into insights.

Responsibilities

• Design and maintain dashboards and reports.
• Analyze performance of paid campaigns.
• Consolidate data from various digital platforms.
• Identify trends to make business recommendations.
• Deliver presentations to teams and stakeholders.

Skills

Analytical and problem-solving skills

Advanced Excel skills

Experience with Google AdWords

Experience with Google Analytics

Organized and methodical approach

Ability to work in a team

Education

Degree/Diploma in Marketing, Data Analysis, or relevant field

Job description

About the job Digital Marketing Data Analyst

Are you a data-driven professional with a sharp eye for patterns and trends? Were looking for an experienced Data Analyst to take ownership of reporting, data interpretation, and campaign performance insights across digital platforms. You'll play a key role in helping our marketing and media teams make informed decisions that drive results.

Key Responsibilities

• Design and maintain professional dashboards and reports
• Regularly analyze and report on performance of paid campaigns
• Extract, interpret, and consolidate data from various digital platforms
• Identify trends, patterns, and anomalies to make business recommendations
• Suggest and present actionable insights to improve ROI and performance
• Work with partner agencies to manage online visibility and campaigns
• Prepare and deliver presentations to internal teams and stakeholders
• Update databases and maintain data integrity across spreadsheets

Skills & Experience Required

• Strong analytical and problem-solving skills
• Advanced Excel skills with high attention to detail
• Experience with Google AdWords campaigns and Google Analytics
• Highly organized and methodical approach to work
• Ability to work well within a collaborative team environment
• A Degree/Diploma in Marketing, Data Analysis, or relevant field OR substantial proven experience as a data analyst

If you're passionate about turning data into insights and contributing to high-performing campaigns, we want to hear from you!