Digital & eCommerce Manager

Frank Consult; Gauteng; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading organization in the premium consumer sector is seeking a strategic and hands-on Digital & eCommerce Manager to lead digital marketing initiatives. The successful candidate will develop marketing strategies, manage digital agencies, and optimize eCommerce platforms. A Bachelor's degree in Marketing or Communications and 3-5 years of relevant experience in digital marketing are required. This role is office-based in Edenvale, Johannesburg and emphasizes performance marketing and customer engagement.

Qualifications

• 3–5 years’ experience in digital marketing and eCommerce roles.
• Proven experience managing eCommerce platforms and social media channels.
• Experience in the beauty or skincare industry is advantageous.

Responsibilities

• Develop and implement integrated digital marketing strategies.
• Manage digital agencies and ensure adherence to brand guidelines.
• Oversee paid media, SEO, and content marketing initiatives.
• Maintain a digital campaign calendar aligned with commercial cycles.

Skills

Digital marketing strategies

eCommerce management

SEO

Customer relationship management

Performance marketing

Education

Bachelor’s degree or Diploma in Marketing

Tools

Google Analytics

CRM systems

Job description

A well-established organisation within the premium consumer and skincare sector is seeking a strategic and hands-on Digital & eCommerce Manager to lead and execute digital marketing and online sales initiatives. This is a full-time, office-based role based in Edenvale, Johannesburg.

The successful incumbent will be responsible for driving digital performance across multiple channels, optimising eCommerce platforms, and managing agencies to ensure alignment with commercial objectives. This role requires a strong balance of strategic thinking, executional capability, and commercial acumen.

The organisation is committed to Employment Equity and will seek to appoint suitably qualified designated individuals. Whilst internal promotion is encouraged where possible, appointments are made based on the best fit for the role.

Key Responsibilities

• Develop and implement integrated digital marketing strategies in collaboration with leadership.
• Manage digital agencies, ensuring adherence to brand guidelines, timelines, KPIs, and budgets.
• Oversee paid media, SEO, content marketing, and customer relationship management activities.
• Lead bottom-of-funnel performance marketing initiatives to drive engagement and conversions.
• Maintain a digital campaign calendar aligned with commercial and promotional cycles.
• Execute multi-channel campaigns across email, social media, search, display, and website platforms.
• Conduct A/B testing and use analytics to optimise campaign effectiveness.
• Optimise the eCommerce website with a strong focus on UX, UI, conversion, and customer journey.
• Support influencer and content strategies for paid media campaigns.
• Implement loyalty and retention initiatives to increase customer lifetime value.
• Track and report on digital KPIs, ROI, and competitor activity.
• Ensure budget control and oversight of agency billing.
• Coordinate pricing updates, website content changes, and eCommerce sampling programmes.
• Collaborate cross-functionally with Sales, Marketing, and Education teams.

Qualifications & Experience

• Bachelor’s degree or Diploma in Marketing, Digital Marketing, or Communications.
• 3–5 years’ relevant experience in digital marketing and eCommerce roles.
• Proven experience managing eCommerce platforms, social media channels, and CRM systems.
• Experience within the beauty or skincare industry is advantageous.
• Category management exposure is advantageous.

Additional Information

• This is a full-time, office-based role with no hybrid or flexible working arrangements.
• Firm working hours apply.
• The role has a strong eCommerce focus alongside social media, website management, and agency collaboration.
• Open to all races and genders, in line with Employment Equity requirements.