CRM Growth Lead — Online Gaming & Sports (Flexible)

Blueion Support Services; Gauteng; On-site; ZAR 60 000 - 100 000; Full time

Job summary

A prominent gaming company based in Gauteng is seeking a results-driven CRM Manager to enhance customer engagement and loyalty through advanced CRM technologies. Candidates should have over 5 years of experience in CRM and digital marketing within online gaming environments, with strong analytical skills and a proven track record managing large-scale CRM platforms. The role offers a competitive salary, opportunities for professional growth, and a flexible working arrangement.

Benefits

Competitive salary and benefits package

Opportunities for growth and professional development

Innovative culture with autonomy to drive impact

Flexible working arrangement

Qualifications

• 5+ years of hands-on CRM and digital marketing experience.
• Proven track record managing large-scale CRM platforms.
• Advanced analytical skills with proficiency in customer segmentation.

Responsibilities

• Develop and execute CRM strategies for casino and sportsbook products.
• Design and improve lifecycle and engagement campaigns using automation tools.
• Segment customer data to provide actionable insights.

Skills

Customer segmentation

Campaign management

Data analysis

Interpersonal skills

Project management

Education

Bachelor’s degree in Marketing, Business Administration, or Data Science

Tools

Optimove

Salesforce

Braze

SQL

Excel

Job description

A prominent gaming company based in Gauteng is seeking a results-driven CRM Manager to enhance customer engagement and loyalty through advanced CRM technologies. Candidates should have over 5 years of experience in CRM and digital marketing within online gaming environments, with strong analytical skills and a proven track record managing large-scale CRM platforms. The role offers a competitive salary, opportunities for professional growth, and a flexible working arrangement.