CRM Data Analyst — Hybrid, Insight-Driven Marketing

VML; Cape Town; Hybrid; ZAR 300 000 - 450 000; Full time

Job summary

A leading marketing agency in Cape Town is seeking a CRM Analyst to join their Data team. This role involves analyzing data to enhance understanding of clients' customers and marketing effectiveness. The ideal candidate will have experience in SQL and data visualization tools like Power BI or Tableau. Responsibilities include managing data projects, delivering presentations to clients, and collaborating with various teams to ensure data-driven decision-making. A hybrid work model is emphasized, supporting collaboration and flexibility.

Qualifications

• 2+ years working in a marketing environment as an analyst.
• Proficiency in SQL is mandatory.
• Experience with data visualization tools such as Power BI or Tableau is mandatory.
• Good written and verbal communication skills.
• High-level analytical skills for performance analysis.

Responsibilities

• Design, manage, and deliver end-to-end analyses to improve customer experience.
• Deliver measurement projects, including dashboard reporting.
• Manage data quality and consistency issues.
• Present insights and recommendations to clients.
• Collaborate with strategy and account teams on data-informed decisions.

Skills

Analytical skills

Communication skills

Attention to detail

SQL proficiency

Data visualization

Collaboration skills

Tools

SQL

Power BI

Tableau

Python

Salesforce

Job description

A leading marketing agency in Cape Town is seeking a CRM Analyst to join their Data team. This role involves analyzing data to enhance understanding of clients' customers and marketing effectiveness. The ideal candidate will have experience in SQL and data visualization tools like Power BI or Tableau. Responsibilities include managing data projects, delivering presentations to clients, and collaborating with various teams to ensure data-driven decision-making. A hybrid work model is emphasized, supporting collaboration and flexibility.