Creative Strategist & Copywriter

Triple Eight; Johannesburg; On-site; ZAR 300,000 - 500,000; Full time

Job summary

A leading marketing agency in Johannesburg seeks an experienced copywriter. You'll conceptualize and execute BTL, TTL, and digital campaigns, develop compelling narratives, and create visually stunning pitch decks. The ideal candidate has over 5 years of experience in advertising and a strong portfolio. This role requires excellent communication skills and creativity in a fast-paced environment.

Qualifications

• 5+ years experience as a copywriter in an advertising agency.
• Strong portfolio showcasing campaigns across BTL, TTL, and digital.
• Ability to craft persuasive copy for various media.

Responsibilities

• Collaborate on creative concepts for campaigns.
• Develop pitch decks that communicate ideas to clients.
• Conduct market research to inform campaign strategy.

Skills

Creative copywriting

Market research

Audience segmentation

Communication skills

Attention to detail

Education

Bachelor’s degree in Marketing or related field

Tools

Microsoft Office Suite

Adobe Creative Cloud

Job description

Overview

You will be instrumental in conceptualizing and executing engaging campaigns across BTL, TTL, and digital channels. Your ability to craft compelling narratives and develop strategic insights will drive the success of our diverse range of projects. Additionally, you will be responsible for assembling visually stunning pitch decks that effectively communicate our ideas and concepts to clients.

Responsibilities

• Collaborate with cross-functional teams to develop creative concepts and strategic plans for BTL, TTL, and digital campaigns.
• Conceptualise and craft persuasive copy that resonates with target audiences across various touchpoints, including print, events, activations, social media, and online platforms.
• Conduct in-depth market research and competitive analysis to identify trends and insights that inform campaign strategy and messaging.
• Translate complex ideas and concepts into clear, concise, and impactful copy that drives engagement and action.
• Develop comprehensive pitch decks that showcase creative concepts, strategic insights, and campaign recommendations to clients.
• Present ideas and proposals to clients with confidence and professionalism, articulating the value and impact of our creative solutions.

Qualifications

• Bachelor’s degree in Marketing, Communications, Advertising, or related field.
• 5+ years experience as a copywriter in an advertising agency or similar environment, with a strong portfolio showcasing BTL, TTL, and digital campaigns.
• Expertise in developing creative concepts and strategic plans across multiple channels, with a deep understanding of audience segmentation and targeting.
• Proficiency in Microsoft Office Suite and Adobe Creative Cloud, with advanced skills in PowerPoint or Keynote for pitch deck creation.
• Excellent verbal and written communication skills, with the ability to convey complex ideas in a compelling and persuasive manner.
• Strong attention to detail and ability to multitask in a fast-paced environment.
• Passion for creativity, innovation, and staying abreast of industry trends in BTL, TTL, and digital marketing.