Copy Writer

MORE Collection; Johannesburg; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A hospitality and luxury brand in Johannesburg is seeking a passionate mid-level copywriter to create engaging copy across various marketing channels. The role requires 5-7 years of experience, strong digital writing skills, and a commitment to maintaining the brand's authentic South African voice. You will craft materials from brochures to digital content while collaborating with a dynamic marketing team.

Qualifications

• 5-7 years of copywriting experience in hospitality/luxury travel.
• Proven portfolio with brochure copy, digital content, and sales material.
• Excellent command of English with impeccable grammar.

Responsibilities

• Create compelling copy for various marketing materials.
• Collaborate with design and digital teams.
• Manage multiple writing assignments with tight deadlines.

Skills

Digital copywriting skills

SEO principles understanding

Interpersonal skills

Attention to detail

Creative thinking

Team collaboration

Education

Bachelor’s degree in Marketing, Communications, or Journalism

Job description

Overview

We're seeking a passionate mid-level copywriter to create compelling copy across diverse marketing channels for MORE Collection. You'll craft everything from persuasive sales materials to engaging digital content, maintaining our authentic South African brand voice. This high-energy role requires someone who thrives under pressure and works collaboratively with our dynamic marketing team.

Key Responsibilities

Copywriting and Content Creation

• Create compelling copy for marketing materials including brochures, sales collateral, direct mailers, email campaigns, and digital content
• Write engaging scripts for webinars, presentations, video content, and YouTube channel
• Develop persuasive, SEO-optimised website copy that drives conversions
• Produce sales enablement materials and craft targeted content for different audience segments across all MORE Collection properties
• Stay current with industry trends, competitor activities, and platform-specific writing requirements
• Edit and proofread all marketing materials to ensure accuracy and brand consistency
• Collaborate with design, digital and social teams to create cohesive visual and written communication

Digital Writing and Brand Consistency

• Write for digital platforms including YouTube, websites and email marketing
• Create compelling titles, descriptions, and content optimised for search and engagement
• Ensure all copy reflects MORE Collection's brand personality: obsessive, bold, progressive, authentic, spirited, and caring
• Maintain warm, direct, proudly South African tone across all communications
• Adapt messaging based on analytics insights while maintaining brand voice consistency

Collaboration and Deadline Management

• Work closely with social and digital marketing teams
• Manage multiple writing assignments simultaneously while meeting tight deadlines in a high-pressure environment
• Be proactive in identifying content opportunities and bringing creative suggestions to the team with genuine excitement and passion
• Maintain obsessive attention to detail in all deliverables

Requirements And Skills

Essential Experience

• 5-7 years of copywriting experience specifically in hospitality/luxury travel industry
• Bachelor’s degree in Marketing, Communications, Journalism, or related field
• Proven portfolio with 3-5 samples demonstrating brochure copy, digital content and sales material
• Strong digital copywriting skills across platforms including website copy, email marketing, YouTube content, and video scripts
• Understanding of SEO principles and luxury hospitality customer journey

Technical Skills

• Excellent command of English with impeccable grammar and writing skills
• Basic understanding of Google Analytics and performance tracking
• Knowledge of social media writing and platform-specific requirements

Personal Attributes

• Obsessive attention to detail and high-pressure performance capabilities
• Bold creative thinking with authentic South African voice
• Spirited energy and proactive approach to identifying opportunities
• Appreciation for South African heritage and wildlife/safari experiences
• Collaborative team player with excellent interpersonal skills

Maximizing Your Impact as a Member of the MORE COLLECTION

• Excellent attention to detail.
• Guest focus philosophy, living the MORE brand and driving the MORE experience.
• Excellent communication skills (written and verbal), practicing honest communication.
• Team player with positive attitude, enthusiasm, and emotional control.
• Excellent time management and self-discipline, interpersonal & solution seeking skills.
• Proactive, use initiative and creative flair when required.
• Committed and loyal, adaptable, and flexible.
• Must work accurately under pressure.
• People skills – tolerance, patience, and care, ability to receive constructive feedback openly.

Be AWARE (the “thoughtful” value) Eyes and ears open Arrive ready Be human

Respond GENEROUSLY (the “more” value) Always respond Give more, do more Have a mindset of abundance

Strength in DIVERSITY (the “family” value) Act in harmony Work together Act inclusively

Make it BETTER (the “continuous improvement” value) Positively influence Keep learning Own it