Content Manager – Clcm

Armstrong Appointments; Gauteng; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading gaming company in South Africa is seeking a Content Manager to drive the content experience across their gaming platforms. This role involves owning game positioning, conducting deep analyses on game features, and utilizing a retail mindset to enhance player engagement. The ideal candidate will have at least 3 years of experience in content management or a related field, a strong data analytics background, and the ability to work independently while collaborating with diverse teams. Competitive salary based on experience.

Qualifications

• 3+ years in a content management or product-focused role, ideally in online gaming or retail.
• Deep understanding of product performance analytics and data-driven decision-making.
• Proven ability to analyze product features and act decisively.

Responsibilities

• Own the content experience across gaming platforms.
• Conduct in-depth analysis into game features and make informed decisions.
• Collaborate with teams to implement content strategies.

Skills

Content management

Data analysis

Retail merchandising mindset

Independence and prioritization

Analytical thinking

Tools

Content management systems (CMS)

Job description

Overview

Our client in the Gaming industry is driven by an unshakable belief in excellence, with an ambition to be the best in the industry. They are not just about games – they focus on creating unforgettable player experiences. They value innovation, integrity, and continuous improvement, and are looking for people who share these values and want to be part of their mission to set the standard for gaming in South Africa and beyond.

What You'll Do

As their Content Manager, you will own the content experience across their gaming platforms. You will be responsible for ensuring that the right games are featured, in the right way, for the right reasons—data and analysis back it up.

Qualifications

• 3+ years in a content management, merchandising, or product‑focused role (experience in online gaming OR online retail is a plus).
• Deep understanding of product performance analytics, data‑driven decision making, and how to interpret key metrics.
• Proven ability to analyze product features and performance, then act decisively.
• Retail merchandising mindset—prioritizing content for maximum impact and revenue.
• Highly analytical, organized, and detail‑oriented.
• Ability to work independently, manage competing priorities, and deliver results.

Nice‑to‑Have

• Experience in the online gaming or betting industry.
• Background in competitive analysis or benchmarking studies.
• Familiarity with content management systems (CMS) and site merchandising.

Key Responsibilities

Content Analysis & Optimization

Conduct deep‑dive analysis into game features—— including minimum and maximum bet sizes, maximum exposure, volatility, and player engagement metrics. Understand each game from every angle and make educated decisions about where and how to feature them. Ensure that any changes to game positioning or prioritization are based on well‑thought‑out reasoning after thorough data review—no random swaps or personal preferences.

Competitor Benchmarking & Gap Analysis

Conduct comprehensive benchmarking against competitor offerings, spotting gaps in our own product range. Work directly with third‑party providers to fix these gaps thoughtfully and strategically. Provide clear, actionable insights on how to close gaps and capitalize on strengths—always with a focus on data and outcomes.

Retail Mindset & Customer‑Centric Thinking

Apply a retail mindset to our content—feature the 5 that drive 80% of sales by focusing on what resonates most with players. Curate content in a player‑first manner that drives performance.

Ownership & Independent Execution

Take full ownership of our game positioning and product content. Work independently, setting priorities and executing based on clear data‑driven analysis. Collaborate with the wider team—product, marketing, and third‑party partners—to bring your strategies to life while steering the content ship.

Salary

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