Chief Marketing Officer

Executiveplacements - The Job Portal; Johannesburg; On-site; ZAR 1 000 000 - 1 200 000; Full time

Job summary

A leading recruitment platform seeks an experienced Chief Marketing Officer (CMO) in Johannesburg, South Africa, responsible for developing comprehensive marketing and PR strategies. The role entails driving brand equity in the higher education sector and managing a high-performing marketing team. Key qualifications include a Master's or MBA in Marketing, over 10 years in marketing management, and strong experience in communications. This full-time executive position promises to challenge your strategic leadership skills.

Qualifications

• 10+ years in marketing management, preferably in Professional Services or Higher Education.
• 5+ years in Communications and Public Relations focusing on brand reputation.
• Experience managing an integrated marketing team.

Responsibilities

• Drive marketing performance and enhance brand sentiment.
• Lead corporate communications and manage brand reputation.
• Develop PR initiatives to strengthen brand visibility.
• Oversee budget and resource allocation for marketing.
• Monitor strategic KPIs across marketing and PR.

Skills

Leadership

Strategic marketing

Public relations

Brand management

Stakeholder engagement

Education

Master's degree or MBA in Marketing

Job description

Chief Marketing Officer (CMO) is a senior strategic leadership role responsible for developing and executing a comprehensive marketing and public relations (PR) strategy.

This role drives growth, brand equity, and market positioning, encompassing oversight of digital marketing, communications, and PR.

The CMO will lead a high-performing marketing team to build a strong brand presence in the higher education sector, aligning all efforts with overarching business objectives.

Location: Johannesburg, South Africa

Salary : Monthly POSITION INFO : Key Responsibilities

Key Responsibilities

• Operating and Financial Results: Drive marketing performance, enhancing brand sentiment, alumni engagement, and public reputation.
• Lead corporate communications and PR to manage reputation, including media relations, brand positioning, and public sentiment monitoring.
• Develop and implement PR initiatives such as press releases, media outreach, and crisis communication to strengthen brand visibility and trust.
• Management: Oversee budget and resource allocation, ensuring alignment with strategic priorities.
• Set and monitor strategic KPIs across marketing and PR, evaluating impact and adjusting strategies as needed.
• Direct cross-functional collaboration, aligning PR and communication efforts with marketing, sales, and product teams to ensure consistent messaging.
• Drive innovation in communications and PR, adapting strategies to respond to shifts in the media landscape and proactively managing reputation.
• Leading a High-Performing Marketing and PR Team: Develop and implement a cohesive marketing and PR strategy to support growth, focusing on sustainable brand health and loyalty.
• Manage talent acquisition, training, and performance management within the marketing and PR teams.
• Foster a culture of creativity and responsiveness, equipping the team to handle media inquiries, brand campaigns, and internal communications effectively.
• Stakeholder Engagement and Communications: Build and maintain relationships with internal and external stakeholders, including media, alumni, industry bodies, and government agencies.
• Guide internal communications strategies to ensure alignment with brand values and keep employees informed of key initiatives.
• Act as a spokesperson and brand ambassador as needed, representing at events and in media interactions.

Minimum Qualifications

• Educational Background: A graduate qualification in Marketing, with a preference for a Master's degree or MBA.
• Experience Requirements: 10+ years in marketing management, ideally within the Professional Services, Services, or Higher Education sectors.
• At least 5 years of experience specifically in Communications and Public Relations, with a proven record in managing brand reputation and media relationships.
• Expertise in managing an integrated marketing team that collaborates closely with Sales, Product Development, and PR functions.

Seniority level: Executive.

Employment type: Full-time.

Job function: Marketing and Sales.

Industries: Advertising Services.