Campaign Optimisation Manager

Frank Consult; Stellenbosch; Hybrid; ZAR 200 000 - 300 000; Full time

Job summary

A leading payments and financial services firm in Stellenbosch seeks a Campaign Optimisation Manager. This hybrid role focuses on executing and optimising data-led campaigns to enhance customer acquisition and engagement. Responsibilities include translating analytical insights into actionable campaign segments and executing multi-channel campaigns. Candidates should have 3 to 5 years of relevant experience, strong analytical skills, and a background in fintech or financial services. Competitive pay and a collaborative team environment await.

Qualifications

• 3 to 5 years’ experience in campaign management, CRM, marketing operations, or analytics-led execution.
• Strong understanding of segmentation, targeting, and multi-channel delivery.
• Experience working in data-led, fintech, or financial services environments is advantageous.

Responsibilities

• Translate analytical models and insights into actionable campaign segments.
• Define campaign objectives in collaboration with Product, Sales, and Marketing teams.
• Execute campaigns across SMS, email, app, field, and contact centre channels.
• Monitor performance daily and optimise targeting, timing, and messaging.
• Run structured experiments such as A/B testing and feed learnings back into analytics.
• Ensure full compliance, documentation, and auditability of all campaigns.

Skills

Campaign management

CRM

Analytics-led execution

Segmentation

Multi-channel delivery

Attention to detail

Analytical thinking

Cross-functional collaboration

Tools

SAS

SQL

Excel

CRM platforms

Job description

Campaign Optimisation Manager
Team: Decision Analytics
Reports to: Decision Analytics Specialist
Location: Stellenbosch (Hybrid)

About the Client

Our client operates in the payments and financial services space, enabling fast, affordable transactions that support businesses and entrepreneurs across South Africa. The environment is data-driven, collaborative, and focused on delivering practical, measurable impact.

Purpose of the Role

The Campaign Optimisation Manager is responsible for executing and optimising data-led campaigns that drive customer acquisition, engagement, retention, and repayment. The role sits within the Decision Analytics team and bridges analytical insight with real-world execution across multiple channels.

Key Responsibilities

• Translate analytical models and insights into actionable campaign segments.
• Define campaign objectives in collaboration with Product, Sales, and Marketing teams.
• Execute campaigns across SMS, email, app, field, and contact centre channels.
• Monitor performance daily and optimise targeting, timing, and messaging.
• Run structured experiments such as A/B testing and feed learnings back into analytics.
• Ensure full compliance, documentation, and auditability of all campaigns.

What We’re Looking For

• 3 to 5 years’ experience in campaign management, CRM, marketing operations, or analytics-led execution.
• Strong understanding of segmentation, targeting, and multi-channel delivery.
• Working knowledge of SAS, SQL, Excel, and campaign or CRM platforms.
• Experience working in data-led, fintech, or financial services environments is advantageous.
• Strong attention to detail, analytical thinking, and cross-functional collaboration skills.

Working Model

• Hybrid role based in Stellenbosch, combining office-based and remote work.