Campaign Manager

Liham Consulting Pty (Ltd); Johannesburg; On-site; ZAR 300,000 - 450,000; Full time

Job summary

A consulting firm in Johannesburg is seeking an experienced individual for a campaign-related role. Responsibilities include collaborating with teams to allocate merchants, defining campaign objectives, and monitoring engagement. Candidates should have at least 3 years of experience, a diploma or degree, and expertise in campaign design, preferably within the financial services sector.

Qualifications

• Minimum of 3 years working experience in relevant roles.
• Must come from a Financial Services background.
• Demonstrated competence in campaign design and planning.

Responsibilities

• Collaborate with various teams to allocate merchants and avoid overlap.
• Define campaign objectives and select target merchant segments.
• Monitor campaign engagement and adjust strategies as needed.

Skills

Campaign Design & Planning

Project Management

Experience in Financial Services

Education

Diploma/Degree qualification

Job description

Overview

• Collaborate with Cross & Upsell, Retention, and Channel teams to allocate merchants and avoid overlap.
• Ensure targeting aligns with account ownership structures and portfolio segmentation.

Campaign Strategy & Planning

• Collaborating with Customer Success, Product, and Data teams to define campaign objectives.
• Selecting target merchant segments based on product gaps, lifecycle stage, or risk indicators.

Performance Tracking

• Monitoring campaign engagement, conversions, and merchant.
• Identifying gaps in offer fit, messaging, or targeting and adjust as needed.
• Tracking leading and lagging indicators to evaluate commercial impact and customer outcomes.

Campaign Execution

• Coordinating multi-channel campaigns (phone, email, SMS, digital) with internal teams.
• Briefing Cross & Upsell Consultants and Customer Success teams on campaign objectives and messaging.

Offer Suitability & Fit Assessment

• Post-campaign, assess whether the offer met merchant needs and drove intended outcomes.
• Collecting qualitative and quantitative feedback from merchants and internal teams.
• Recommending refinements to product bundling, pricing, or future campaign targeting.

Qualification & skills

• Diploma/Degree qualification
• Minimum of 3 years working experience
• Must come from Financial services background
• Must be Campaign Design & Planning competent
• Must have Project Management experience

Suitable candidates will be contacted. If you do not get a response within 14 days, please consider your application unsuccessful.