Brand Manager

Michael Page; Pretoria; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading recruitment agency is seeking a passionate Brand Manager to evolve the brand's positioning in the luxury market. The successful candidate will possess expertise in digital marketing, PR campaigns, and luxury branding, with at least 5 years of relevant experience. This role offers a hybrid work model based in Pretoria and includes performance-based incentives after 12 months.

Benefits

Market-related salary

Provident fund

Performance-based incentives

Qualifications

• Minimum of 5 years' experience in brand management within luxury sectors.
• Demonstrated success in evolving a luxury brand.
• Experience in PR, digital marketing, and brand partnerships.

Responsibilities

• Evolve brand positioning to align with the luxury market.
• Oversee website redevelopment and digital presence.
• Lead impactful PR campaigns and ensure brand consistency.

Skills

Brand strategy

Digital marketing

PR campaigns

Customer journey mapping

Project management

Education

Bachelor's degree in Marketing, Brand Management, or related field

Tools

Google Analytics

SEMrush

Job description

Key Responsibilities

• Brand Strategy : Evolve the brand's positioning to align with the ultra-luxury market while maintaining authenticity and heritage.
• Digital & Web Presence : Oversee website redevelopment and digital platforms with a refined luxury aesthetic.
• Public Relations : Lead impactful PR campaigns locally and internationally, securing top-tier media exposure.
• Guest Experience : Ensure consistency in brand messaging across all customer touchpoints - from digital discovery to on-site experience.
• Creative Direction : Oversee visual identity, storytelling, and content creation across social, print, and experiential platforms.
• Partnership Management : Collaborate with agencies, photographers, and content creators to bring the brand vision to life.
• Market Insight : Stay ahead of luxury market trends and translate insights into actionable strategies.

The Successful Applicant

Education :

• Bachelor's degree in Marketing, Brand Management, Communications, Business, or a related field.

Experience :

• Minimum of 5 years' experience in brand management, ideally within luxury travel, hospitality, lifestyle, or premium consumer goods sectors.
• Demonstrated success in building or evolving a luxury or premium brand with measurable results.
• Proven experience in PR, digital marketing, creative campaigns, and brand partnerships.
• Exposure to website redevelopment, digital UX projects, or luxury positioning.
• Experience engaging global or high-net-worth (HNW / UHNW) audiences is a must.

Technical Skills :

• Strong grasp of brand strategy, customer journey mapping, and positioning frameworks.
• Familiarity with PR tools, analytics platforms (Google Analytics, SEMrush), and brand performance metrics.
• Competence in creative direction, including briefing designers, content creators, and photographers.
• Understanding of luxury marketing principles, such as exclusivity, sensory storytelling, and experiential branding.

Additional Requirements :

• Proven experience in luxury or ultra-luxury branding, preferably in hospitality, travel, or lifestyle industries.
• Exceptional storytelling ability - both visual and strategic.
• Deep understanding of affluent consumer behaviour and how to reach HNW audiences.
• Strong project management skills and ability to work across diverse teams.
• A passion for South Africa and the African bush, with a desire to showcase its beauty to the world.
• Strong business acumen and administrative experience.
• Ability to work under pressure, manage multiple priorities, and operate independently.

What's on Offer

• Location : Pretoria
• Work model : Hybrid (remote work options available)
• Work cycle : Monday-Friday, with standby on select weekends and public holidays
• Travel : Required to visit lodges and attend in-person meetings

Remuneration :

• Market-related monthly package (based on experience and qualifications)
• Provident fund and dreaded disease cover
• Eligible for performance-based incentives after 12 months of employment

Start Date : January 2026

We encourage enthusiastic and qualified candidates to apply for the exciting Brand Manager position and contribute to the success of the marketing and agency department.