Brand Manager

Revlon; Gauteng; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A global beauty innovator is seeking a Brand Manager to lead the management of the Prestige Portfolio at Revlon Elizabeth Arden. This role offers the chance to influence a renowned brand and work with a passionate team. Candidates should have a university degree in Marketing, proven experience in the FCMG/Cosmetics sector, and skills in brand strategy execution. Enjoy the opportunity to drive impactful marketing campaigns and enhance brand presence in the beauty market.

Qualifications

• Proven experience in FCMG / Cosmetics (4 years).
• Excellent verbal and written communication skills.
• Ability to manage complexity across multiple projects.

Responsibilities

• Drive the end-to-end management of the Prestige Portfolio.
• Manage brand strategy and marketing campaigns for global impact.
• Conduct monthly reporting on key performance indicators.

Skills

Brand strategy execution

Market share growth

Consumer behaviour analysis

Project management

Collaboration with stakeholders

Education

University degree in Marketing or comparable

Matric

Job description

We're Hiring: Brand Manager at Revlon Elizabeth Arden!

At Revlon Elizabeth Arden, we’re all about being bold and innovating the future of beauty. As we continue to drive the industry forward, we are looking for a Brand Manager who shares our passion for creativity, collaboration, and excellence. This role offers an exciting opportunity to impact a global brand and work alongside a team of talented professionals who value diversity, inclusion, and bold ideas.

We’re looking for someone who has:

• Matric
• University degree in Marketing or comparable is needed
• 4 years Proven experience in (FCMG / Cosmetic)

KEY JOB DESCRIPTION

Drive and own the end-to-end management of the Prestige Portfolio (Elizabeth Arden and CDH fragrance brands) across the full Marketing Mix to drive consumer love, penetration, loyalty and market share gains, while launching key innovations with impact.

KEY COMPETENCIES

• Thorough understanding of brands and categories with keen interest in best practices from competitors and/or categories
• Thorough understanding of consumer, shopper & customer behaviours and dynamics to drive strategies and plans that result into conversion
• Ability to execute the Brand Strategy and long-term growth plans to drive market share growth (in line with Global Strategy), with the ability to present, inspire & drive collaboration with internal and external stakeholders
• Translate Brand / Marketing strategies (written, verbal and presenting) to internal and external stakeholders, with the key attribute to delight, excite and unify towards the common goal
• Formulation of TTL / 360 Brand Activities (including PR) to drive awareness, engagement & conversion, with post-campaign analyses and learnings implemented for future campaigns

FUNCTIONAL COMPETENCIES

• Proven track record of full end-to-end Brand and Marketing mix management (Brand & Campaign Strategy formulation and implementation; ATL, Digital, PR management & In-Store executions; accurate Marketing Budget Management; Innovation launches; P&L management; Demand Planning; and Collaboration with internal and external stakeholders) with excellent executions
• Ability to manage more than 1 brand and campaign simultaneously and manage complexity
• Clear verbal and written communication skills to drive clarity, alignment and cohesion towards common goal
• Be a custodian of the brand image and must always maintain brand equity and brand integrity
• Monthly management of Marketing Budget (within budget) with continuous cost-savings mindset
• Monthly reporting on NS, EBITDA, Market Share & Innovation KPIs
• Analyse internal and external data points and sources to inform Business decisions, bolster plans and campaigns and/or highlight risk
• Impeccable time and project management to ensure OTIF executions

INNOVATION & CAMPAIGN MANAGEMENT

• Proven track record of launching and managing Innovations end-to-end OTIF from P&L approvals, to Demand Planning volumes with relevant stakeholders (Sales & Demand Team), to in-store execution (in collaboration with Trade Marketing) to consumer touch-points TTL
• Drive and own post-launch analyses with key KPIs reporting and learnings for future launch improvements
• Manage complexity across multiple projects / brands with collaboration with multiple stakeholders

STAKEHOLDER ENGAGEMENT AND MANAGEMENT

• Key Internal Partners to build with constant collaboration: Trade Marketing, National Field Sales Manager, Digital Manager, Training Managers, Finance Team, NPD Team, Demand Planning Team and Area Managers
• Key External Partners to build with constant collaboration: Digital & Creative Agency, PR agency, Media Agency, BTL in-store activations agency, Retail / Customers (Buyers, Marketing Team and Ops Managers)
• Manage Agency Partners to ensure OTIF execution of launches and campaigns

KEY LEADERSHIP BEHAVIOURS

• Self-starter with ownership of the portfolio (with the support and guidance of Head of Marketing)
• Self-management to drive results OTIF, with the ability to both formulate strategy and drive operational excellence
• Time management to ensure OTIF execution
• Keen interest in the Luxury Beauty Category and Consumer Behaviour and trends
• Collaboration with internal and external stakeholders
• Proactive and future-focused to alleviate avoidable challenges
• Prestige Portfolio NS, GM & EBIDTA growth / targets
• Sell-in and sell-out of New launches / Innovations and base business
• OTIF execution of Launches & Campaigns with KPI targets reached
• Forecasting accuracy
• Control of Marketing expenses
• Well managed Category and Brand plans

If you're ready for the opportunity to drive change and make an impact with a global leader in beauty, apply today! #RevlonCareers #JoinOurTeam #BeautyInnovation #Hiring #CareersAtRevlon