Brand Manager

Cls; Gauteng; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A well-established FMCG company in Gauteng is seeking a creative and strategic In-House Brand Manager. Responsibilities include developing and managing the company's in-house brands, ensuring consistent brand identity across packaging and marketing. The ideal candidate should have a relevant degree and 3–5 years of experience in brand strategy, alongside strong organizational and communication skills. Market-related remuneration is offered.

Qualifications

• 3–5 years of experience in brand strategy and identity management.
• Experience in product packaging and design coordination.
• Ability to manage multiple projects simultaneously.

Responsibilities

• Develop and implement brand strategies to grow in-house brands.
• Coordinate packaging design and updates for all in-house products.
• Plan and manage social media content calendars and marketing campaigns.

Skills

Strong understanding of brand positioning and marketing principles

Excellent communication, coordination, and organizational skills

Creative thinking with strong attention to detail

Strong MS Office skills

Basic knowledge of design and printing processes

Education

National Senior Certificate; Degree in Marketing, Brand Management, Communication Management, or related field

Job description

Introduction

A well-established company in the FMCG industry is seeking a creative and strategic In-House Brand Manager to join their team.

The successful candidate will be responsible for developing, managing, and growing the company's in-house brands - ensuring consistent brand identity across packaging, marketing, and social media platforms.

Job Purpose

To manage and develop the company's in-house brands through strategic planning, creative direction, and consistent execution across all brand touchpoints.

The role involves overseeing packaging design, marketing initiatives, and social media content, while liaising with external designers and packaging partners to ensure timely and quality delivery of brand-related projects.

Requirements

• Minimum education (essential): National Senior Certificate; Degree in Marketing, Brand Management, Communication Management, or related field.
• Qualifications or short courses in design (advantageous)
• Minimum applicable experience (years): 3–5 years.
• Required nature of experience: Brand strategy and identity management, product packaging and design coordination, managing social media and marketing campaigns, liaising with external creative agencies and suppliers, experience in project and timeline management.
• Skills and Knowledge (essential): Strong understanding of brand positioning and marketing principles, excellent communication, coordination, and organizational skills, creative thinking with strong attention to detail, strong MS Office skills, basic knowledge of design and printing processes beneficial.
• Ability to manage multiple projects simultaneously
• Other: Proficient in Afrikaans and English, own reliable transport and valid driver's license.

Key Performance Areas

• Brand Strategy and Management

  Develop and implement strategies to grow and strengthen in-house brands, ensure consistent brand identity and tone across all materials and channels, conduct market and competitor research, collaborate with management to align brand goals with company objectives.

• Packaging and Product Development

  Coordinate packaging design and updates for all in-house products; liaise with external designers and packaging agents, manage expectations, schedules, and feedback, ensure all packaging aligns with brand guidelines and regulatory requirements.

• Marketing and Social Media

  Plan and manage social media content calendars, create or coordinate engaging marketing campaigns and promotional materials, monitor and report on campaign performance and customer engagement.

• Support product launches and events as needed.
• Project and Supplier Coordination

  Manage relationships with suppliers, printers, and creative partners, track project timelines, approvals, and deliveries, maintain clear communication channels, ensure deadlines and quality standards are consistently met.

• Administration and Reporting

  Maintain organised brand files, assets, and project records, prepare progress and performance reports for management, support management with ad hoc brand or marketing-related tasks, ensure compliance with company policies and procedures.

Remuneration

Offered market related.