Brand Manager

Scateck Recruitment; City of Johannesburg Metropolitan Municipality; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A recruitment firm is seeking a candidate responsible for driving the success of specific brand products in South Africa. This role involves developing marketing strategies, achieving sales targets, managing customer relationships, and maintaining market knowledge. The ideal candidate will excel in promoting products, expanding the dealer network, and fostering customer satisfaction. Strong analytical skills and a commitment to brand building are essential in this dynamic position.

Qualifications

• Strong understanding of market and customer needs.
• Excellent sales and customer service skills.
• Ability to develop and implement marketing strategies.

Responsibilities

• Drive brand success through product promotion and sales.
• Achieve sales targets while maintaining customer satisfaction.
• Build and maintain relationships with dealers and end-users.

Job description

This position is responsible to champion and drive the success of the specific brand’s products and solutions and to develop strategies with the goal of growing and maximizing the brands profits and share in the market while ensuring customers are satisfied.

Key Responsibilities (including but not limited to) :

Responsible to fully familiarize yourself with all company policies and

procedures.

Attend meetings, conferences, trainings and seminars if and when needed.

Establish periodic goals and objectives, understand how they will be measured, receive feedback from the General Manager Western Cape and work towards achieving these agreed upon results within the stated time period.

Responsible for the promotion and sales of products and solutions at a national and international (where required) level across all market segments.

Responsible to understand market and customer.

Responsible for brand building, liaising with agencies, production of in-house promotional materials and publications, preparing press releases and organizing promotional activities.

Responsible for achieving sales targets and the planned increase of market share via excellent customer service, appropriate sales and marketing activities and effective stock management.

Maintain a current knowledge of market conditions and competition.

Responsible to maintain and grow the dealer network targeted by the brand’s products, services and solutions.

Responsible to maintain and grow the end user network targeted by the brand’s products, services and solutions.

Set up and deliver sales presentations, product / service demonstrations and other sales solutions to customers and various decision-making audiences.

Enter new customer data and update changes to existing accounts in the corporate database.

Establish and maintain ongoing rapport with existing and potential dealers and end users.

Investigate and troubleshoot customer service / product issues.

Appropriately communicate brand identity and corporate position to target markets.

Maintain an up-to-date knowledge of competitor’s products, services and solutions for comparison.

Answer questions and offer suggestions to customers based on a thorough knowledge of products, services and solutions offered.

Develop new accounts, maintain current accounts and expand the brand’s database of customers.

Responsible for weekly / monthly / quarterly sales data and reports.

Develop and maintain a routine calling schedule on existing customers and future customers.

Manage sales, margins, inventory levels, and purchasing to maximize profitability within the Brand.

Develop rollout guides, training materials, and implementation plans for new products if and when needed.

Identify opportunity across various market segments and develop action plans to improve performance in all market segments.

Develop reports for evaluating the profitability of products.