B2B Marketing Lead

Shell Energy Retail; Gauteng; On-site; ZAR 800 000 - 1 100 000; Full time

Job summary

A leading energy company in South Africa is seeking a B2B Marketing Lead to manage and implement the Driveline portfolio strategy. The ideal candidate will have over 5 years of marketing experience in the B2B sector, strong project management skills, and digital marketing proficiency. This role involves working collaboratively with sales and technical teams to drive market share growth, manage the marketing budget, and deliver brand-building activities. Applicants should be innovative, self-motivated, and possess excellent planning abilities.

Qualifications

• Minimum of 5 years' marketing experience within B2B sector.
• Proficiency in data analysis and digital marketing tools.
• Strong project management skills and ability to manage competing activities.

Responsibilities

• Develop and implement the Drive Line portfolio sector strategy.
• Collaborate with sales and technical teams to identify growth opportunities.
• Prepare and present performance reviews of the portfolio.

Skills

Digital marketing

Project management

Data analysis

Customer relationship management

Education

BCom in Marketing

Tools

CRM

AI tools

Job description

South Africa Job Family Group : Commercial and Retail Worker Type : Regular Posting Start Date : November 27,

• Business unit : Downstream and Renewables Experience Level : Experienced Professionals Job Description : The B2B Marketing Lead is a custodian of the Driveline Portfolio (Gadus, Spirax, Rimula and Tellus) responsible for setting, building, and delivering the go to market strategy and the brand growth strategy across each strategic sector (Agriculture, Mining, Power, Fleet and OEMs – Original Equipment Manufacturer) to deliver the Lubricants business growth objectives, strong brand equity as well as value for our customers (Direct customers, OEMs, GKA and B2B Distributors)The role also supports the sales teams with demand and pipeline generation.This role requires an innovative thinker who is self-starter with the ability to understand technical concepts, identify and use multiple data sources (customer insights, consumer needs, local market / industry trends, global trends) to uncover opportunities, translate these into business value that is aligned with our growth target.

Responsibilities

It will require the ability to present strategic recommendations to the leadership team and ensure implementation to completion.You will work with cross functional teams including Technical, Sales, LSC, Finance, Legal, global teams and external stakeholders including customers.The position reports to the Marketing Manager.

Key Accountabilities

Develop, lead and implement the short and medium-term Drive Line portfolio sector strategy, portfolio, CVP development across B2B segments to deliver : Market share growth and brand equityUltimate PotentialProfit Margin growthVolume growth targetManage the balance between GPO, co-brands, endorsement and Shell own brands, developing approaches and supporting the customers to see the value of the Shell branded / co-branded opportunitiesCollaborate with Pricing Manager on sector pricing strategy and portfolioRole requires the ability to identify and evaluate ideas and plans in between T&R cycle to maximise competitive advantageManage marketing budget, execution and tracking of ROI (return on investment) and ensure all marketing activities are evaluated (ROI and PIR (post investment review))Brief creative agencies and ensure briefs are aligned to short- and medium-term strategy and in support of GKA and OEMs plans.Oversee the implementation of marketing activities and ensure activation of OEM contractsBuild brand advocacy, PR, events, write marketing and technical blogs posts demonstrating the value of the brand, to create engagement, loyalty, growth and leveraging these to drive demand and pipeline fill.Provide the fuel for growth by owning the pipeline fill process for the priority sectorsWork extremely closely with BDMs to deliver clear growth opportunities, ensure a robust pipeline and support strong pipeline growth.Prepare and present monthly & quarterly portfolio performance reviews, establish metrics to track challenges and opportunities and find a solveIntegrate best practices from other markets and identify opportunities to work closely with other parts of SDSA particularly Fleet Solutions, Mobility & Commercial FuelsCoach Distributors on their marketing plans and ensure these are in line with our growth priorities.Lead, coach and develop the direct reports enabling their growthSkills & Requirements

Qualifications

Degree - BCom in Marketing, or any related qualificationMinimum of 5 years' marketing experience within B2B sectorImplement and manage simultaneous competing activities and programs on time and on budget, producing the agreed top line growth.Digital skills including but limited to proficiency in technology such CRM, AI tools, data analysis, digital marketing.Success in this role will require a close relationship with sales teams, technical team, and other marketing implementers in the region and globally.Agility, curiosity, and openness to new ways of working with keenness to reach out and understand best practices beyond South AfricaHighly self-motivated person with good planning skills.Strong project management skills required.

Shell is an Equal Opportunity Employer.