Assistant Social Media and Content Manager

Minor International; Johannesburg; On-site; ZAR 300,000 - 500,000; Full time

Job summary

A leading hospitality company is seeking a Digital Marketing Specialist to enhance social media and digital marketing strategies. This full-time position requires a degree in Digital Marketing and 3-5 years of experience in social media marketing, ideally in the hospitality sector. Responsibilities include overseeing content strategies, monitoring performance, and ensuring brand alignment. The ideal candidate will possess strong communication skills and a strategic mindset, while adapting trends to drive engagement and revenue.

Qualifications

• Minimum of 3-5 years experience in social media marketing, preferably in hospitality.
• Excellent communication and analytical skills required.
• Highly organized with the ability to multi-task.

Responsibilities

• Oversee and review the execution of content calendars.
• Support properties in planning seasonal and campaign-based content.
• Monitor and update content across TripAdvisor and OTAs.

Skills

Marketing

Google Analytics

Social Media Management

Content Development

SEO

Adobe Photoshop

Copywriting

Education

Degree in Digital Marketing / Social Media

Tools

Meta Business Manager

Meta Business Suite

Hootsuite

Google Analytics

Job description

This is an independent role where the candidate needs to demonstrate great abilities to drive the social media and digital marketing requirements of the business. The individual will proactively come up with ideas and suggestions on how social media can contribute to driving more revenue to our hotels. The candidate will serve the needs of the business, our guests, and colleagues by leading a well-documented digital role within the Sales & Marketing Department for the Minor Hotels Africa Regional Office. They will aim to achieve the results set by the Regional Marketing & Communications Manager and the Regional DOSM, contributing to marketing and sales achievements.

Social Media Content Strategy

• Oversee and review the execution of content calendars, community management, and publishing.
• Support properties in planning seasonal and campaign-based content aligned with global marketing initiatives.
• Coordinate regional social campaigns and influencer collaborations where necessary.
• Assist hotels in sourcing and arranging social media content photoshoots, ensuring content relevance.
• Suggest and implement new features to develop brand awareness, such as promotions and competitions.
• Stay ahead of social and content trends (e.g., Reels, audio aesthetics) and test new formats or ideas that align with the brand's tone.

Strategic Social and Paid Content Planning

Align ongoing strategy with both global initiatives and regional consumer behavior.

TripAdvisor and OTAs

Monitor and update content across these platforms.

Qualifications

• Degree in Digital Marketing / Social Media is required.
• Minimum of 3-5 years experience in social media marketing, preferably in hospitality or multi-property environments. Previous experience in the hospitality/tourism sector is advantageous.
• Mature and excellent communication and analytical skills required.
• Computer literacy is essential.
• Highly organized with the ability to multi-task.
• Attention to detail even in a high-paced working environment.
• Experience using Meta Business Manager.
• Proven experience leading or guiding teams with strong communication and mentorship skills.
• Strategic mindset with understanding of analytics and campaign performance.
• Proficiency with social platforms and tools (e.g., Meta Business Suite, Google Analytics).
• High attention to detail, organization, and time management.
• Familiarity with content trends and performance-driven digital storytelling.

Additional Information

• Able to legally work in South Africa.
• Committed to meeting and exceeding performance standards.
• Dedicated to developing professional skills and abilities.
• Adheres to established policies and procedures.
• Focuses on providing a top-quality guest experience.

Remote Work & Employment Type

Full-time

Key Skills

Marketing, Google Analytics, Photography, Facebook Advertising, Hootsuite, Social Listening, Content Development, SEO, Adobe Photoshop, Social Media Management, Copywriting, Content Management

Experience

3-5 years

Vacancy

1