Enable job alerts via email!

2x Product Marketing Portfolio Lead

nedbank

Johannesburg

On-site

ZAR 80 000 - 100 000

Full time

Today

Be an early applicant

Generate a tailored resume in minutes

Land an interview and earn more. Learn more

Job summary

A leading financial services provider in Johannesburg seeks a Product Marketing Portfolio Lead to drive product-market fit and commercial growth. This key strategic role requires blending creative vision with data-informed strategies across financial products. The ideal candidate will have over 8 years of marketing experience, strong analytical skills, and a proven record of leading cross-functional teams. Join us to shape innovative marketing approaches that resonate with customers, support growth, and enhance product offerings.

Benefits

Opportunities for professional development

Dynamic work environment

Collaboration with diverse teams

Qualifications

8–10 years of marketing experience, with over 5 years in product or growth marketing roles.
Demonstrated success in product positioning and commercial growth.
Deep understanding of financial products and customer lifecycles.

Responsibilities

Define and lead the marketing strategy and growth roadmap for the assigned product portfolio.
Partner with Segment, Product, and Distribution teams to ensure clear product-market fit.
Own the go-to-market process for new product launches and enhancements.

Skills

Analytical thinking

Creative intuition

Collaboration

Market understanding

Strategic storytelling

Growth-oriented mindset

Education

Bachelor’s degree in Marketing, Business, or Commerce

Professional Qualifications/Honour’s Degree

Tools

CRM software

Data analytics platforms

Personal and Private Banking

Marketing and Brand Management

Manage Others

Positions

Why join our team!

As a Product Marketing Portfolio Lead, you’ll be at the heart of Nedbank’s future‑fit marketing ecosystem — a space where challenges like fragmented customer journeys, evolving digital behaviours, and competitive pressure become opportunities to innovate and lead. You’ll unite the voice of the customer, the strength of the brand, and the power of data to ensure every product delivers measurable impact, real value, and competitive differentiation. This role is about bridging creativity and commerce, unlocking growth through digital‑first strategies, and shaping experiences that resonate. You won’t just respond to change — you’ll anticipate it, turning complexity into simplicity and driving adoption in a fast‑moving market.

Who You Are
You’re not just a marketer — you’re a growth strategist who sees every challenge as a chance to innovate. You treat marketing as a powerful growth lever, not a cost centre, and thrive in environments where complexity demands clarity. You’re equally comfortable setting bold strategic direction and rolling up your sleeves to execute with precision. You combine analytical rigor with creative intuition, turning data into stories that inspire action. Collaboration is second nature — you build trust across Product, Marketing, and Distribution teams to create seamless customer experiences. You champion relevance, simplicity, and value as the ultimate differentiators, and your curiosity drives you to transform obstacles into breakthroughs.

Job Purpose

The Product Marketing Portfolio Lead is a senior strategic marketer responsible for driving product‑market fit, commercial growth, and customer adoption across their designated product portfolio.

Operating at the intersection of marketing, product, data, and commercial strategy, this role ensures that every product within the portfolio is deeply aligned to customer needs, commercially viable, and positioned for growth.

Each Portfolio Lead will own a defined product set — Lending, Beyond Banking, or Transactional, Savings & Investments — and serve as the voice of the customer within product design and the voice of the product within marketing execution.

This is a high‑impact, analytical, and creative leadership role that blends strategic storytelling with commercial accountability and digital‑first marketing execution.

Job Responsibilities

Portfolio Strategy & Market Leadership

Define and lead the marketing strategy and growth roadmap for the assigned product portfolio, aligned with business and segment priorities.
Partner with Segment, Product, Finance, and Distribution teams to ensure clear product‑market fit and differentiated value propositions.
Develop and maintain deep market, customer, and competitor understanding to inform strategic decisions.
Translate insights into targeted marketing plans that drive awareness, acquisition, usage, and retention.
Collaborate with the Head of Growth Marketing to integrate portfolio strategies into the broader growth and brand ecosystem.

Go‑To‑Market Excellence

Own the go‑to‑market (GTM) process for new product launches, enhancements, and campaigns — ensuring clear positioning, pricing, and messaging.
Partner with cross‑functional teams (Product, Segment, CX, Legal, and Digital) to manage launch readiness and execution excellence.
Develop customer and partner communication frameworks, ensuring consistent brand and tone of voice across channels.
Measure and report on launch performance, adoption, and market impact; iterate strategies based on results.

Commercial Growth & Performance

Drive measurable growth in key metrics such as acquisition, activation, utilisation, retention, and cross‑sell.
Work with the Head of Growth Marketing and data analytics to identify opportunities for revenue acceleration and conversion improvement.
Build robust business cases for marketing investments, tracking ROI across channels and initiatives.
Partner with the Digital team to optimise performance marketing, digital journeys, and conversion funnels.
Ensure marketing programmes translate into tangible business outcomes through tight collaboration with distribution and digital channels.

Data, Insights & Customer Understanding

Lead with a data‑first mindset, leveraging analytics, segmentation, and behavioural insights to shape strategy.
Collaborate with Customer Insights and CX teams to understand drivers of loyalty, churn, and product satisfaction.
Identify untapped growth segments and test hypotheses through pilot campaigns and A/B experimentation.
Track and share insights on competitive offerings, global trends, and emerging customer needs.

Stakeholder Management & Cross‑Functional Leadership

Serve as the strategic marketing partner to the relevant Product Executive, ensuring alignment of business and marketing priorities.
Partner with Segment Heads of Marketing to ensure product messaging lands powerfully across different customer segments.
Collaborate with Finance, Risk, and Legal to ensure product marketing is compliant, responsible, and commercially sound.
Lead the internal narrative for product portfolio — equipping frontline and digital teams with compelling, actionable content.

Team Leadership & Capability Development

Deliver and execute through the central Marketing Operations teams.
Foster a culture of experimentation, innovation, and commercial focus.
Champion collaboration across teams — ensuring best practices and learnings are shared across portfolios.
Mentor emerging marketers in data interpretation, strategic storytelling, and full‑funnel marketing.

Job Responsibilities Continue

Key Performance Indicators (KPIs)

Growth & Performance: Acquisition, activation, and retention growth across assigned portfolio
Product‑Market Fit: Customer satisfaction, NPS uplift, adoption rates, and reduction in churn
Commercial Impact: Contribution to revenue, margin, and product profitability
Marketing Efficiency: ROI, CPA, conversion rates, and lead‑to‑sale ratios
Launch Excellence: On‑time and successful execution of product launches with measurable impact
Collaboration & Enablement: Partner satisfaction (Product, Segment, Distribution), alignment to business goals

Focuses on secured and unsecured lending products (personal loans, home loans, vehicle finance, credit cards, overdraft, RCF etc).

Drive acquisition and utilisation of lending products through full‑funnel marketing.
Lead market research on consumer credit trends and competitive positioning.
Partner with Risk and Product teams to develop responsible lending narratives.
Shape credit education and empowerment initiatives to build trust and drive uptake.

Focuses on non‑traditional, lifestyle, and partnership‑based offerings (insurance, value‑added services, rewards, travel, telecoms, etc.).

Develop and market lifestyle‑led propositions that deepen customer relationships.
Drive partnerships and co‑marketing opportunities that extend the Nedbank ecosystem.
Position “Beyond Banking” as a differentiator in customer value and experience.
Create compelling digital journeys that link lifestyle convenience to financial wellness.

Essential Qualifications - NQF Level

Professional Qualifications/Honour’s Degree
Advanced Diplomas/National 1st Degrees

Preferred Qualification

Bachelor’s degree in Marketing, Business, or Commerce (postgraduate qualification preferred).

Minimum Experience Level

8–10 years’ marketing experience, with 5+ years in product or growth marketing roles within financial services, fintech, or digital commerce.
Demonstrated success in product positioning, go‑to‑market delivery, and commercial growth.
Deep understanding of financial products and customer lifecycles.
Proven ability to analyse data, identify insights, and translate them into actionable marketing strategies.
Experience working with digital acquisition channels, CRM programmes, analytics and martech platforms.
Commercial acumen: comfortable interpreting business metrics and linking them to marketing programmes.
Strong collaboration skills — able to work cross‑functionally in a fast‑paced, matrixed environment.
Exceptional communication, storytelling, and influencing capabilities at executive level.

Preferred Experience

Prior experience in digital‑led financial marketing (fintech, payments, digital banking).
Exposure to agile marketing methodologies and experimentation.
Experience in using marketing automation and analytics platforms

Technical / Professional Knowledge