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Mediatropy is an independent award-winning full service Digital Agency with over 70 people across offices in Singapore, Indonesia, Vietnam, Thailand, Malaysia, Philippines, Hong Kong and Shanghai. We provide full marketing service (Strategy, Creative Content, Web Development, Paid Media, Data & Analytics, SEO/SEM and Social) to a diversified clientele, specialising in anything from hospitality, F&B, education to financial services. We are passionate about cultures, work life balance, craft elevation and a strong dose of personal development.

Role Overview

As a Senior Account Executive, you will play a pivotal role in managing client relationships, overseeing campaign execution, and ensuring seamless coordination between internal teams. You will be responsible for delivering high-quality projects on time while meeting client expectations and business objectives.

Key Responsibilities

Client & Account Management

• Serve as the main point of contact for clients, ensuring clear communication and strong relationships.
• Manage day-to-day client requests, providing strategic recommendations and proactive solutions.
• Work towards client satisfaction by ensuring campaigns and projects meet KPIs and deliverables.
• Contribute in the development of strategy, planning, research, and overall completion of pitch decks to win new clients and to grow business with existing clients.

Campaign & Project Execution

• Oversee the end-to-end execution of digital campaigns, from inception to post-launch analysis and optimization.
• Coordinate with internal teams, including creative (designers, copywriters) and technical (developers), to deliver high-quality work.
• Conduct regular reporting, including weekly, monthly, and post-campaign analysis, to track performance and suggest improvements.

Strategic & Market Insights

• Conduct market research and industry analysis to stay ahead of digital trends and competitor activities.
• Support media pitches, briefs, and proposals with data-driven insights.
• Develop and refine media plans and editorial strategies under the guidance of senior management.

Media & Digital Expertise

• Manage relationships with media owners, suppliers, and platforms to explore innovative advertising opportunities.
• Set up and optimize campaigns across media platforms, including RTB, video, social media, ad networks, and search engines.
• Ensure accurate tracking, trafficking, and reporting of digital campaigns.

Social Media and Content Marketing

• Conduct competitor analysis and establish effective social media strategies.
• Manage paid social campaigns and content publishing across platforms.
• Utilize social listening tools to track brand performance and audience engagement.
• Manage end-to-end planning and execution of social media activations and partnerships with KOLs and publishers.
• Mentor and support junior team members, fostering a culture of learning and knowledge-sharing.
• Supervise and review the work of junior team members to maintain high standards.
• Identify and propose new service opportunities and improvements to senior management.

Requirements

• 3+ years of experience in digital marketing, media planning, or account management.
• Strong understanding of digital advertising, campaign execution, and client servicing.
• Hands-on experience with media platforms and social media marketing.
• Excellent communication, project management, and problem-solving skills.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Career opportunities to lead a team and expand the portfolio of work
• Flexible work schedule and remote work options
• Collaborative and innovative work environment
• Strong culture of work-life balance
• Generous annual leave days for employees in markets with fewer public holidays
• ClassPass credits
• Options to Work from Abroad after probation

• Seniority level
  Mid-Senior level

• Employment type
  Full-time

• Job function
  Marketing and Sales
• Industries
  Advertising Services

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Boon Lay, West Region, Singapore 22 hours ago

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